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Course Date:
05 Aug 2024 to 04 Feb 2026
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Registration Period:
01 May 2024 to 31 May 2024
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Time:
12:00 AM to 12:00 AM,
e-learning and/or 1 face-to-face class (three hours, 7pm to 10pm) per week
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Mode of Training:
Facilitated Learning (Face-to-Face/ Online Synchronous) and Asynchronous E-Learning
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Venue:
Singapore Polytechnic (facilitated classroom training) and Online E-Learning
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Funding:
Eligible for SkillsFuture Credit
Date of Course Commencement
TBA
Registration Period:
TBA
Class schedule:
TBA- following SUSS’ academic calendar (see https://www.suss.edu.sg/part-time-undergraduate/academic-calendar)
Blended learning:
e-learning and/or 1 face-to-face class (three hours, 7pm to 10pm) per week
Duration:
240 hours (18 months)
Enquiries
Email: ptenquiry@sp.edu.sg
For course specific details, please contact the course managers below :
Name: Mr Ng Chee Teng
Email: NG_Chee_Teng@sp.edu.sg
In our digitally connected world, businesses have increased digital requirements. Creative media specialist jobs (including online video content creation) has been projected to grow by 4,700 in the next three years (IMDA Manpower Survey, 2018).
To address these industry needs, the School of Media, Arts and Design is pleased to introduce our new Specialist Diploma in Digital Content Marketing (SD-DCM), jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS).
Key Features of the SD-DCM:
- SD with pathway to SUSS minor (subject to SUSS’ entry requirements): Suitable for driven participants who want to kick-start their career and also desire to further their university education at the same time
- Flexibility for companies and participants: The programme provides flexibility to full-time employees through the use of blended learning so night classes take place only once or twice a week
The SD-DCM is designed to equip participants with skills and knowledge in Digital Content Marketing.
By the end of the programme, participants will be able to:
- Produce simple digital content for businesses
- Develop a digital content strategy and use digital/social media tools and techniques for marketing
- Deepen skills in one of the two areas: Branding using Social Media, and Social Media Metrics and Analytics
The course consists of 6 modules conducted over three semesters within 18 months. Classes will be conducted in the evenings or via e-learning.
Please click here for the module synopses.
Compulsory 4 SP Modules
Semester 1
Module 1: Social Media Creation & Management
Module 2: Video Storytelling Techniques
Semester 2
Module 3: Digital Video Content Creation
Module 4: Digital Content Development
Upon completion of Module 1 to 4, students will be awarded a Certificate in Digital Content Marketing by SP.
Compulsory 1 SUSS Module
Module 5 – Strategic Social Media Management
Choose ONE compulsory module out of the two SUSS elective modules
Module 6 – Branding using Social Media
Module 7 – Social Media Metrics & Analytics
Upon completion of Module 1 to 5 and one of the Module 6 to 7, students will be awarded the Specialist Diploma in Digital Content Marketing (SD-DCM) qualification.
Upon award of the SD-DCM, participants with relevant work experience may choose to complete another 2 modules at SUSS for a Minor in Digital Content Marketing at SUSS, subject to SUSS’ entry requirements.
Course Pathway
Upon award of the SD-DCM, participants with relevant work experience may choose to complete another 2 modules at SUSS for a Minor in Digital Content Marketing, subject to SUSS’ entry requirements.
For more information about the Work-Study Programme in Digital Content Marketing, please click here.