SP Business School

Designing Business. Defining Tomorrow

SP Business School

Designing Business. Defining Tomorrow

SP Business School

Designing Business. Defining Tomorrow

SP Business School » Courses » Full-time Diploma » Business Innovation & Design

Diploma in Business Innovation and Design (DBID) JAE Code: S34


I Can
The Future
of Business!




S34 Diploma in Business Innovation and Design (DBID)


The Diploma in Business Innovation and Design (DBID) is the one and only diploma course offered by a polytechnic that incorporates Design Thinking into business education. Design Thinking is a dynamic and exciting management approach that spurs creativity and innovation in businesses today. DBID inculcates business students with a designer’s sensibilities and methods to understand people’s needs and to solve complex human problems facing the world today.


Course Highlights
  • Integrative learning emphasising both business and design thinking
  • Partnership with leading industry players to work on real life projects
  • Seminars and workshops conducted by industry experts
  • Out-of-classroom learning experiences
  • Design Thinking boot camp
  • Inspirational learning environment
  • Well-qualified, fun-loving and motivated lecturers


Audacity to Innovate Businesses

Leveraging on the latest pedagogy, the Diploma in Business Innovation and Design (DBID) trains you to create business innovations by using the way designers think.

A Revolutionary Approach to Business education



The first of its kind in Singapore, the course emphasises using a designer's approach or design thinking to solve business problems and seize new opportunities. Why Design Thinking in Business? The short answer: designers are always creating something new and that is the exact thinking process we need in business to create new opportunities in the volatile, complex and ambiguous environments that modern businesses operate in.
Unique features of DBID
idea storm in a first-of-its-kind Business Innovation & Design Studio Let your creativity take flight in an inspiring space especially built for students to take on challenges and design business innovations.

Expert teaching staff specially trained by Rotman DesignWorks (RDW), Rotman School of Management, University of Toronto. RDW are global leaders in Business Design.

Multidisciplinary projects Working in multi-disciplinary teams with peers from other courses and schools will help you see solutions beyond the norm.

Real world collaborations and exposure Be involved in innovation projects for real clients through SP’s Innovation Centres such as Live Well Collaborative (a joint initiative with Boeing, Procter & Gamble and the University of Cincinnati).

Government endorsement The Economic Strategies Committee Report (2010) called for industry and educational institutions to embrace design thinking, and to inculcate a mindset for innovation amongst young Singaporeans.