Diploma in Media and Communication (DMC - S86)




Creating stories that connect. What’s the role of social media like Twitter and Instagram in marketing a product or service? How do you use research to better understand an audience? How does knowing psychology give you an edge?

The Diploma in Media and Communication is a comprehensive mass communication course with emphasis in digital media, research and psychology. Learn to use print, broadcast and digital media to their best effect: in branding and advertising, event management, journalism, media research, new media marketing, public relations, as well as video and audio production.


At DMC, authentic learning means you get to work closely with our industry partners to nurture your aspirations in the wide spectrum of media and communication. You will also get to apply Singapore Polytechnic’s Design Thinking methodology to real world projects.

With the course, you will:
  • Learn from the best in the media and communication industry through our master classes, networking sessions and mentorship programme. Branding legend Ian Batey, who was behind icons such as Raffles Hotel and Singapore Airlines, will personally mentor recipients of the prestigious DMC Batey Scholar Award.

  • Create real-world and award-winning campaigns at The Agency, an exclusive, integrated communication facility on campus. Hold media conferences and get your research work published by national and regional media. Our students have won accolades in national competitions such as the Crowbar Advertising Challenge.

  • Nurture your talents and aspirations and build your portfolio in SPACE, an out-of-classroom incubator that comprises a campus radio station, a writing club, a design group and a media research arm.

Join us at DMC — create exceptional campaigns that connect.



Over the course of my interactions with students from Singapore Polytechnic’s diploma in media and Communication, I found them to be creative, committed, and of a high calibre. The lecturers are also dedicated to the success of their students.”

Mr Matthew Drury
Agency Development Lead (APAC),


It's a little bit of payback for all the stuff that Singapore has given us. It is our small contribution to making Singapore a more exciting creative centre."

Mr Ian Batey
Founder of Batey Ads

Contact DMC Course Chair
Mr Lu Shengli Mark at 6879 0339 
or email him at [email protected]

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