SIA’s Product Innovation Team Lands at SP, a recount by DBID 2nd year student by Jereme Tan
On 24th July this year, we were very fortunate to have for the first time a visit to SP’s School of Business the leader of product innovation of our flag carrier, Singapore Airlines. The attached story is a recount by our 2nd year DBID Student Jereme Tan on his thoughts about the talk and the sense of his privilege that he was able to get close and personal with the team behind the award winning team of innovators.
The SIA talk really brought me back to my secondary school days where I did Design and Technology. Really loved that subject, working very hard I topped my level for the secondary school. This was my interest, design and innovation. I was thinking about whether I should have gone to Product Design course but concluded that the Diploma in Business Innovation and Design(DBID) would have a wider spectrum of innovation I could explore. Moreover, there were more opportunities from talks and various internships.
Throughout the whole SIA talk, the experience was enhanced with Hau Wee beside me sharing a common foundation in Design and Technology back in secondary school. We were totally excited by the innovation and ideation designs of the business class seat, where several improvements were made based on ‘concepts’ that we were familiar with in Design and Technology.
Talks from big companies enlighten us on how innovation is implemented in the working world. We saw the tangible improvements from innovation in the business class seat.
The talk gave us confidence that innovation is in demand right now. We can see innovation in the market places and potentially create new ideas or further improve and build on existing ones. It is an opportunity to see how innovation is used in the company and understand the practicality behind them. So when we go back to the whiteboard, we can inculcate such real life practicality into our process.
Exposure to companies that come and deliver talks to us may open up employment possibilities in the future. If they have a Research & Development Section or Innovation Department, we could join the team. Such talks too may act as a platform for students to find companies that are relevant to our area of interest.
Seeing real life success stories through innovation inspires us. Seeing the great gains from improvements through ideation, can kick start our hearts and minds whenever we embark on a design thinking journey.
L to R, DBID Lecturer Andrew Lee, DBID Course Chair John Foo, SIA’s Assistant Manager Product Development and SP alumnus Bernard Lim, SIA’s Vice President Product Innovation Chew Tailu, SIA’s Senior Manager Product Development Ng Yung Han, DBID Sr Lecturer Aznan Abu-Bakar, DBID Sr Lecturer Teoh Swee Bing, DBID Lecturer Cynthia Lam and Designworks Singapore Director Tan Hoon Yew.