Jurong Point, represented by Starmall Property Management Pte Ltd, appointed SP Business School to develop a programme with the aim of training individuals from the Retail and Food & Beverages sectors to improve productivity by fostering an entrepreneurial spirit among its participants to transform its business through an empowered workforce thereby delivering a “memorable shopping experience” to its customers.
This course covers various retail competencies in visual merchandising, retail operations and merchandise buying, retailing and shopping mall trends, service quality, personal selling skills, social media in Retailing, Emotional Intelligence, E-commerce, and other core and elective modules in F&B. Among the trainers are SB Lecturers Amos Tan, Mila Lim, Randy Ng, Paul Tan and Jacqueline Tan-Thoo.
On 17 May 2015, Jurongpoint held its graduation ceremony at JP itself for more than 40 participants of this programme. Another graduation ceremony was held in 2014.