SP Business School

Designing Business. Defining Tomorrow

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Chin Kin Yong received his Bachelor of Arts (2nd Upper Honours) from Universiti Sains Malaysia located in Penang, Malaysia, and his Master in Business Administration (Marketing and Finance) from University of Hawaii at Manoa, in Hawaii, USA, through a scholarship from the East-West Centre in Hawaii.

He joined SP after several years in industry and is currently a senior lecturer in the SP Business School. He teaches modules in Marketing and Finance. He is also the course chair for the Advanced Diploma Strategic Marketing, a part-time diploma programme for adult learners.

Chin's research interests include entrepreneurship, marketing, and society-related issues. He has authored more than ten academic papers for presentation at conferences and publication in journals. He has provided consultancy services to consumer companies, statutory boards, as well as a book publisher. He has served as an external examiner for a local degree programme and as a referee for a case study journal.