SP Business School

Designing Business. Defining Tomorrow

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Kenneth Lee Ah Joon received his Bachelor of Business Administration from the National University of Singapore and his Master in Business Administration from Brunel University, UK.  He also received his professional Diploma in Marketing from the Chartered Institute of Marketing (UK).

Prior to joining SP, he worked in sales management, group product management and marketing management areas.  His main focus was in the sales and marketing of Fast Moving Consumer Goods.

Currently, he is a Senior Lecturer in the SP Business School. He teaches modules in marketing fundamentals, consumer psychology and marketing management.  Whilst in SP, he was awarded the Excellence in Teaching award and together with a team, he was awarded the e-learning award using the BlackBoard for one of the marketing modules. He also proposed and successfully launched the Advanced Diploma in Strategic Marketing course targeted at polytechnic graduates.  He had provided consultancy service on marketing management to NCS and taught the Marketing Management module at professional and degree levels.

He enjoys incorporating authentic industry-based projects and organising marketing competitions for his final year marketing students. Some of the past industry partners were The Singapore Discovery Centre, The Singapore Science Centre, Singapore Polytechnic, MobileOne Ltd, NTUC Club Downtown East, Samsung Asia Pte Ltd, The Singapore Tourism Board, Kenwood Appliances (S) Pte Ltd, Community Chest, The Health Promotion Board, True Heritage Brew (Singapore) Pte Ltd, Rohto-Mentholatum, CPG FM Pte Ltd, Air Asia, and Bugis Street Development Pte Ltd.