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Sarah is the head and senior lecturer with Singapore Polytechnic Business School, Marketing-Retail Management Section. She specialises in the areas of shopping mall management and retail management.

She is the author of three retail books, entitled “Retail Operations handbook – A Practical Guide for Small Retail Businesses” published in 1999 and “Retail Operations – How To Run Your Own Store” published in 2004 and 2008 (2nd edition).

Sarah regularly conducts seminars and workshops to retail organisations and shopping malls in Singapore and overseas. She advises SME retailers on matter relating to operational processes and procedures. Sarah sits in the panel of judges for several of the local retail awards and is also often sought for her views on issues relating to the retail and shopping mall trends in Singapore by the major local newspapers.

Sarah is committed to teach her students and she actively engages industry partners with project collaborations to optimize students’ learning. She encourages free exchange of ideas in class and believes in building students’ confidence through interaction both within the classrooms and with the industry.

Prior to joining Singapore Polytechnic, Sarah worked in the area of sales and operations in the fashion and cosmetics industries. She graduated from the National University of Singapore with a Bachelor of Arts in 1985 and obtained a Diploma in Education from the Institute of Education, Singapore in 1986 and a Diploma in Management from Henley Management College, United Kingdom, in 2003.


Sarah Lim, Marketing & Retail specialist

• Great Singapore Sale kicks off with longer run, new official card,  The Straits Times, 3 June 2016
• Retailers get in early before GSS kicks off,  The Straits Times, 29 May 2016
• Struggling, surviving,  The Straits Times, 12 May 2016
• Retail Chains looks to Muslimmarket ,  The Straits Times, 8 Feb 2016
• It's a tenant's market in malls,  The Straits Times, 14 Jan 2016
• Psst, want to know Victoria’s Secret,  The Straits Times, 7 Jan 2016
• Home-grown label M)phosis shuts stores,  The Straits Times, 5 November 2015
• S’pore not as keen on buying green as neighbours,  The Straits Times, 17 October 2015
• Want more hip Dempsey clusters, Don't award land to highest bidder,  The Straits Times, 12 Sept 2015
• GSS Shoppers spent $2b using Mastercard this year’,  The Straits Times, 9 Sept 2015
• BreadTalk taking ‘remedial action’,  The Straits Times, 22 Aug 2015
• Abercrombie & Fitch sheds its 'abs' image,  The Straits Times, 19 Aug 2015
• Soya milk sold at BreadTalk is from Yeo's,  The Straits Times, 5 Aug 2015
• Service levels here still not up to scratch:Experts,  The Straits Times, 20 May 2015
• Clash of suburban malls old and new,  The Straits Times, 23 February 2015
• Flowers for you....and you only,  The Straits Times, 17 January 2015
• Japanese Fashion Label Closing all eight outlets,  The Straits Times, 10 January 2015
• Shopping with a social purpose,  The Straits Times, 14 October 2014
• Cheap CBD chow,  The Straits Times, 28 September 2014
• Seeing double over similar shop names,  My Paper, 03 September 2014
• Call for a Greater Singapore Sale,  The Straits Times, 20 August 2014
• Look,here's a product that you may like,  The Straits Times, 3 May 2014
• Pricier goods due to small S'pore market size: Survey,  The Straits Times, 30 April 2014
• Lull Pa Sat, now another eatery delayed,  The Straits Times, 8 April 2014
• Duty-free retailer plans new store here to woo Asian consumers,  The Straits Times, 28 March 2014
• Mass-market clothes can still be good buys in Singapore,  The Straits Times, 11 March 2014
• The great rush for ringgit,  MY PAPER, 24 January 2014
• In Orchard Road's shadow,  MY PAPER, 9 January 2014
• Pop-up stores are well,popping up,  MY PAPER, 24 December 2013
• Korean brands ride the wave to Singapore,  The Straits Times, 9 December 2013
• Banquet has served its very last meal,  MyPaper, 25 November 2013
• The positioning of family malls in suburban areas and the importance of play facilities in these malls,  ZB Now, 9 November 2013
• Supermarkets still plagued by missing trolleys,  ZB Now, 10 October 2013
•  Jem to reopen for business tomorrow,  ZB Now, 1 October 2013
• Marina Bay revamps to draw shoppers,  MyPaper, 13 September 2013
• M1 revamps outlets to better serve customers,  Straits Times, 11 September 2013
• Urban room for local labels,  Straits Times, 30 August 2013
• Errant shops finding ways to mask reputation,  Straits Times, 28 August 2013
• Coach to be first luxury retailer in suburban mall,  Straits Times, 24 August 2013
• Retail boom, thanks to June haze,  Straits Times, 24 July 2013
• $1.50 chicken rice brings in tidy profit,  Straits Times, 20 April 2013
• Hawker prices on the rise, finds Case survey,  Straits Times, 18 April 2013
• Marina Square's 'timely' revamp,  Straits Times, 18 April 2013
• National Geographic store in VivoCity to close,  Straits Times, 8 April 2013
• Tough going for Thomson V shops,  Straits Times, 4 April 2013
• Power Outlet,  Straits Times, 22 March 2013
• Revamp will link Shaw Centre to Shaw House,  Straits Times, 22 February 2013
• Easier for Malaysians to shop in Singapore,  Straits Times, 21 February2013
• Mall on the way side,  Straits Times, 10 February2013
• Orchard malls still not keen on linkways,  Straits Times, 26 January 2013
• Lemon law: Small firms may get help,  Straits Times, 1 September 2012
• Flagging off new stores, Straits Times, 30 July 2012
• Esprit (Retailer's stores in Singapore still doing well), Straits Times,15 June 2012
• Service star scheme losing its shine? Straits Times, 6 June 2012
• Has Great S’pore Sale lost its buzz? Straits Times, 26 May 2012
• The great plastic debate. Bag production,  an environment worry, Straits Times ,27 April 2012
• Shopping mall or Less?, Sunday Times, 8 April 2012
• Garden’s entry fees lower for residents, Straits Times, 6 April 2012
• Writing's on the hoarding, Straits Times Life!, 24 March 2012
• More turning over a new leaf...it is about consumer trend on going vegetarian, Straits Times, 19 February 2012
• Retailers getting ready for lemon law, Straits Times, 16 February 2012
• FairPrice to open seven new stores, Straits Times, 27 January 2012
• The Revival of Orchard Road, My Paper, 12 January 2012
• Orchard is world’s top shopping strip, Straits Times,10 January  2012
• Tills ringing merrily for retailers, Straits Times, 30 December 2011
• Singaporeans have hearty appetite for dining out: Poll, Straits Times, 28 December 2011
• Fashion retailer to lookout for topless hunks, Straits Times, 23 November 2011
• Loyalty cards go the digital route, Straits Times, 23 November 2011
• Smile is just the first step in drawing customers, Straits Times, 12 October 2011
• Furore over ad may benefit A & F, Straits Times, 9 October 2011
• Why consumers jump in when faced with ‘good deals’, Straits Times, 20 Sept 2011
• A passion for Impurity and making BMX bikes, Straits Times, 12 September 2011
• Mums at work at home, Straits Times, 9 September 2011
• ‘Landmark’ Sistic competition appeal to be heard today, Straits Times, 26 September 2011
• Sistic challenges fine for abusing market dominance, Straits Times, 27 September 2011
• Record spending at Great S’pore Sale, Straits Times, 12 August 2011
• Circle Line Boom, Straits Times, 3 August 2011
• Mom-and-pop shops mauled by malls, Straits Times, 28 July 2011
• Er....Where is the expiry date? Straits Times, 10 February 2011
• Orchard Road Feels The Heat, Strait Times, 21 December 2012





Source: The Straits Times © Singapore Press Holdings Limited. Permission required for reproduction