Wong Sip Mooi received her Bachelor of Business Administration from the National University of Singapore. Prior to joining SP as a lecturer in Business School, she worked as a Floor Manager in Klasse Department Store.
Besides teaching, she is also interested in research. She is currently the module coordinator for Marketing Intelligence & Research. To ensure student learning, she incorporated very practical research projects with various industry partners. Some of the past industry partners were Singapore Petroleum Company, The Heeren Shops, Parco Bugis Junction and Changi Airport Group. She derives great satisfaction in teaching when she sees her students apply what they learn in books in the practical world.