The Europe Seminar, specially organized by the Diploma in International Business lecturers and students, brought together an exciting line up of speakers from all walks of life: from country ambassadors to entrepreneurs. The purpose of the Europe Seminar was to help the participants identify opportunities and strategies to overcome challenges for the conduct of business in Europe. In the era of globalisation where it is difficult to exist in isolation, the future of Europe will certainly have a bearing on Singapore and on the rest of the world. It is for this reason students of International business had to be on the lookout for various avenues for Singapore and Europe to cooperate and progress in the business arena and beyond. The speakers at seminar were all successful industry professionals with a wealth of interesting stories to share at the seminar. At the end of the seminar, there was a lucky draw, where those who made it for the early bird registration had 5 times the chances to win a prize.
The Seminar started with the welcome address Mr Lee Chong Hwa, Deputy Director Business School. His address was followed by the first speaker for the morning His Excellency Ingemar Dolfe Swedish Ambassador to Singapore who gave a general Introduction to Europe and Sweden & Singapore Relations. After that, His Excellency, Marc Ungehuer Ambassador and the Head of the Delegation of the European Union to Singapore gave an overview of the European market and its business challenges. The topic on the issues between the European Market and Asian banks was covered by Mr Teo Kang Heng (DBS Bank), Managing Director Head Corporate Advisory Group, Treasury & Markets Singapore. Ms Claudia Olssen, the Managing Director for ACCESS Health International Southeast Asia shared her experiences about doing business in Singapore as well as the Cultural Differences between Europe and Singapore. Mr Xavier See, owner of See Decorations, a self- made entrepreneur at the young age of 25 years old, talked about the challenges, pitfalls, do’s and don’ts in Europe. The final speaker for the day was, Mr Calvin Soh who shared a couple of tips on how to successfully pitch for business in Europe.
The student participants listened to the speakers with rapt attention and participated actively in the seminar by asking interesting questions during the question and answer session. Participants found the Europe Seminar worthwhile and were able to fully appreciate what Europe had to offer. They certainly gained a deeper insight about doing business in Europe.