DBIT External Examiner (2011-2016) Mr Richard Pettinger, Programme Director for BSc/MSci Information Management for Business, University College London (UCL), on the DBIT course.
Mr Richard Pettinger external examiner from University College London (UCL) explaining why he thinks positively of the DBIT course
“DBIT lecturers taught me that real learning begins outside classroom. The rigorous DBIT curriculum taught me to be independent and critical in our projects. I would say that choosing DBIT might be the best choice that I've made!”
Kenneth Tan Puay Yong DBIT graduate 2014,
Diploma with Merit
Offered BSc (Information Systems Management), SMU
Provides students with an understanding
of the basic concepts and principles of
accounting. Significant areas are the double
entry concept, accounting process, special
journals, subsidiary ledgers and control
accounts, and the financial statements of
service and merchandising businesses
Aims to equip students with critical reasoning skills and provide them with opportunities to practise critical thinking through the exploration of contemporary social issues. It also provides a platform for students to learn the basics of arguments through the formal argumentation structure.
Aims to equip students with the skills to critically analyse the elements of persuasion in narratives used in a variety of contexts to appreciate the power of storytelling in our daily life. Students will also explore the history of discrimination in societies and craft their responses through their own narrative.
Provides students with knowledge in mathematics and statistics to solve problems encountered in their course of study. Topics include set theory, function, Boolean algebra, computer arithmetic, matrix algebra, geometric transformations, probability and statistics.
A compulsory module for all first year students, ECG 1 aims to develop an understanding of personal interests, strengths, values and life goals. With greater knowledge and understanding of self, planning and decision making in choosing a future career can be better developed. Some topics covered in ECG 1 include ‘Defining My SP Life’, ‘Personal Branding’, ‘Discovering My Interests’, ‘Planning for Success – My Personal Action Plan’ and more.
Provides students with an understanding of the ethical and moral aspects of Information Technology and media management, as well as the basic and general aspects of the law arising from the Information Technology and media industries. Upon the successful completion of this module, students will become aware of the ethical and moral issues faced by professionals
in the Information Technology and media industries. They will also learn, understand and be able to apply general aspects of the law in Information Technology and the media to their work in future.
Equips students with the knowledge and skills to use Social Media effectively and ethically in marketing. Students will learn the key features of the popular Social Media platforms that digital marketing agencies and businesses use to reach out to their consumers. They are also taught how to plan and design Social Media marketing strategies and campaigns that can be integrated with traditional marketing methods.
Teaches techniques and skills required for front-end web development. Students will learn to use latest front-end Web technologies to build interactive and responsive sites that can support various platforms.
Trains students with basic design and video production skills to create an effective branding & advertising campaign. Students will apply creative concepts to campaigns using offline & online mediums such as collaterals, website & videos. Students would be able to apply the use of design principles and their skills in video production to create compelling digital content to help market and brand products.
Provides students an understanding on what it takes to be a successful entrepreneur, to learn how to spot an opportunity that could potentially culminate in a successful venture, to innovate on existing ideas using the fundamental concepts of Disruptive Innovation, to use best practices when conducting due diligence or research, and to communicate the true essence of these ideas to potential partners and investors for it to take flight.
Equips students with database knowledge including the characteristics of a relational model, functions of relational database management system (RDBMS), process of normalization, entity-relationship modelling and Structure Query Language (SQL). Students will also be introduced to the concepts of Big Data and its impact to businesses.
This module aims to equip students with the skills to articulate and communicate ideas persuasively and to work effectively in teams. They will be taught to pitch ideas or concepts and to write proposals to an intended audience.
At the end of the module, students should be able to demonstrate persuasive oral and written communication. They should be able to give and receive feedback, and appreciate the importance of conflict management strategies when working in teams. In addition, students should be able to provide relevant information and strong justification for their proposals.
Aims to equip students with the Design Thinking mindset, methods and tools to
conceptualise innovative solutions for real life problems. Students will explore a social
cause, go through the practical rigour of the Design Thinking process and apply
suitable tools to fulfil the objectives of the project. Students will also be exposed to
trends and issues related to themes, such as Healthcare, Active Ageing, Environment,
and Social Integration. In the process, they will develop a better understanding of
themselves and the world, as well as the positive impact they can make.
Aims to enhance students’ knowledge and appreciation of a broad range of social, political and economic issues. Students will learn about the importance and relevance of information literacy skills as well as develop their ability to assess the validity and reliability of information from different sources, consider diverse perspectives, and put forward a convincing point of view.
Provides students with an understanding of basic statistical concepts and their relevance in business. Topics covered include descriptive statistics, probability distributions, sampling, estimation, hypothesis testing, analysis of variance, and linear regression. Statistical software is introduced and is used to reinforce the learning of statistical concepts.
ECG 2 is taken by all second year students. This module aims to develop professional skills necessary to seek and secure work. It also guides the students on how to discover and develop skills, knowledge and attitudes needed for work effectiveness and changes related to work. Topics covered in this module include ‘Job Search and Market Trends’, ‘Discovering Your Unique Selling Point’, ‘Resilience’, ‘Work Place Values’ and more.
Covers the techniques and skills required to set up a dynamic website integrated with database. Students will learn about server-side programming and be able to create database-driven websites using a scripting language. This module also covers object-oriented features of the scripting language. Students will also learn to incorporate server-side and multi-user interactivity in their web based application.
This module provides the students with a fundamental understanding of developing a business strategy for innovation and success, writing a detailed business plan, identifying revenue streams for their business, developing a sound financial plan, business valuation and exit strategies.
Introduces students to the processes for analysing unstructured textual data in the social media platforms, and the use of social media listening tools for the purpose of gaining insights. Students will get hands-on experience on how to collect and prepare data from different social media channels for analysis. With this knowledge, the students are able to improve marketing of products and services using best practices. Students will also learn to identify authoritative and influential authors as well as brand evangelists, and will be introduced to social network analysis.
Provides students with skills to act as inquiring and thinking visual communicators in the area of interactive applications. It aims to develop a working knowledge of the interaction & visual interface designs. Students will learn about interaction design principles, visual design topics like colour theory and screen typography and translate them into visuals and metaphors that will help illuminate the interaction between users and its contents.
Equips students with skills in developing cross-platform mobile applications. Users will learn to develop apps which utilize mobile interface components, use geolocation and maps, store data in device, and import web content. Examples of cross-platform tools to be used are JQuery Mobile and Phonegap.
Teaches students the concepts and applications of different analytical techniques such as association rules and clustering to solve different business objectives. Students will be taught how to segment and profile customers so that they can better understand them and know when to market to the right customers with an objective to increase the return on investment for the business. Students will learn how to explore and mine data, apply the different algorithms to different contexts, interpret the generated solutions and provide insightful findings to management for decision making.
Equips students with insight into understanding web trends through measurement, collection, analysis and reporting of web usage using web analytics software. Students will get hands-on experience on how to use the software and also gain knowledge on how to decipher key success metrics for websites. Students will learn how to plan and measure the effectiveness of online marketing campaigns. Mobile analytics is also introduced through the use of appropriate tools.
This module aims to teach students how to collate, organize, analyse and present business data to decision makers so as to facilitate scientific and fact-based decision making. Students will be taught how to integrate the data from across the enterprise and produce reports and Business Intelligence dashboards including graphs, charts, grouped summary reports with drill down capability for analysis. Students will learn to master Business Intelligence software and reporting tools, to systematically collate data from multiple sources, analyse and visualize data, produce reports and present the findings to management.
Students will intern at selected local or overseas organizations to further sharpen their IT skills and knowledge, through working on real-life projects in the areas of their study. Students contribute to the organizations by applying what they have learnt, while also learning and gaining experience from a real-life working environment.
Provides students an opportunity to integrate knowledge and technical skills they have acquired from the course and experience problem solving, project management, communication and working in a team to develop projects related to business and information technology. In the project, the students are expected to apply the problem analysis, solution design and technologies they have acquired throughout the course.
Provides students with skills to translate data into visually compelling graphics to effectively simplify and present it in an engaging and informative way. It aims to develop a working knowledge of basic principles of design and visual communication. Students will learn about understanding data information hierarchy, planning and wire framing, illustration and iconography and using the right tools to translate it into an appropriate medium.
Introduces students to the predictive analytics concepts, data mining methodologies and data mining techniques such as association rules, cluster analysis and decision trees. Students will learn how to evaluate and compare the predictive models. Data mining software tool will be adopted to harness data, develop models, validate models, deploy models and uncover trends, predict future events and enable better decision making.
Introduces the students to basic concepts of algebra and calculus and how these are used to solve problems in business and economic applications. This module is for students who do not have “O” level Additional Mathematics background.
Provides students with an understanding of Infocomm security concepts and issues. Students will be able to identify the risks,
threats and the vulnerabilities of the Internet and learn how to defend against security breaches by identifying effective counter
measures to be taken against identified vulnerabilities. Students will also learn about ethical and responsibility issues through case studies of security breaches.
Provides students with broad-based understanding of how basic business processes in the areas of accounting, materials management, procurement, production, sales and services are represented within an Enterprise Resource Planning (ERP) solution.
Introduces students to the fundamentals of dynamic visual communication that combines the principles of illustration, graphic design and moving images. Students will develop an understanding of motion literacy, kinetic images, typography and choreography. Students will distill their own guidelines for planning and conceptualising, followed by animating and compositing motion graphics for moving images.
Aims to provide opportunities for students to study in-depth an area of interest related to their field of study. Students will demonstrate their knowledge, skills and competencies in the chosen field of study through various means such as case study reports, prototypes, presentations or participate in national level competitions.
Please note: Course structure subjected to change.
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