Experimentation

Rethinking conventions

SP Design School » Courses » Full-time Diploma » Visual Communication and Media Design

Diploma in Visual Communication and Media Design (DVMD) JAE Code: S93

Overview Entry Requirements What You'll Study Your Future

What You'll Study

Common Foundation

Module Code Module Name Total Hours
SD0001 Visual Arts Studio
This module teaches the application of Photography and Illustration as effective visual media. The module covers the basics of camera handling, visual composition, lighting, colour application, vector illustration and the use of image manipulating softwares. Students who learnt this module will acquire a stronger design foundation through applying these image-making skills into their design projects.
45
SD0002 Foundation Design Studio
This module introduces the basic skills in design and creative processes. Ideation will be taught through a series of short projects to explore various design methods. Students will be taught to un-learn the preconceptions that they may have accumulated and learn to question normality and standard practices and to think creatively and critically.
60
SD0003 Basic Drawing Class
This module introduces sketching as the basic visualisation tool for designers. Students will be exposed to the fundamentals of drawing concepts, observation and sighting techniques. Through still life, perspective and human figure drawing exercises, the module provides a fundamental ground for form, texture, proportion, spatial relationship perspective, tonal values and composition studies. Students will learn both analytical and expressive components of the drawing process.
45
SD0004 Graphic Communication
This module teaches the foundation of Typography and Layout Design and their application for effective visual messaging. Students will learn to communicate visually with typographic understanding and sensitivity through the use of typefaces, grids, alignment and visual hierarchy. The basics of Identity and Publication Design will also be taught to put the students in a good position to explore their identities as design students.
60
SD0007 Course Specific Skills
This module aims to introduce students to the fundamentals of the design, hardware, software and technical skills necessary for their respective diplomas. Students will be expected to understand the basics of each area as a foundation for further development in their respective fields.
30

First Year

Module Code Module Name Total Hours
LC1054 Communicating for Personal and Team Effectiveness
Aims to equip students with the necessary skills to develop self-confidence in their spoken and written interactions with intended audiences for specific purposes, in informal contexts.
30
LC1055 Communicating for Project (Proposal) Effectiveness
Aims to equip students with the skills to articulate and communicate ideas persuasively, and to work effectively in teams. They will be taught to pitch ideas or concepts and to write proposals to an intended audience.
30
LC8001 General Education 1
Aims to equip students with critical reasoning skills and provide them with opportunities to practise critical thinking through the exploration of contemporary social issues. It also provides a platform for students to learn the basics of arguments through the formal argumentation structure.
30
LC8002 General Education 2
Aims to equip students with the skills to critically analyse the elements of persuasion in narratives used in a variety of contexts to appreciate the power of storytelling in our daily life. Students will also explore the history of discrimination in societies and craft their responses through their own narrative.
30
SD006Z Design Theory and Research 1
This module aims to inculcate basic skills of critical analysis, reading, writing and research for first year design students. Using a set of design lenses as critical and theoretical building blocks, students will learn to apply theoretical ideas to augment their conceptual ideation, to build design arguments and evaluate design propositions through reflections, presentations and writing, and understand the foundations of design conceptualisation and thinking.
60
SD2102 Visual Design Studio
This module offers a focused study of graphic design concepts and the practice of graphic design communications. Building upon their foundational understanding in graphic design, students will hone their sensitivity and creativity in Typography and Colour, to formulate emotionally resonant visual solutions for effective communication. Students will learn the framework and strategies of infographic design.
105
SD2104 2D Motion Graphics
This module aims to deliver a practical approach to designing moving images for graphic communication solutions. Students will learn to create 2D motion graphics as a medium for design expression. Through studio sessions students are encouraged to explore key concepts and processes, such as ideation, storyboarding, graphical illustration, animation, audio insertion and special effects for 2D motion graphics projects. These skill sets are intended for use in the creation of music videos, title treatments, and other graphics for broadcast, film, web and advertising.
60
SD2106 Digital Photography & Image Processing
This module exposes students to the theory and practice of digital photography within the framework of an integrative digital workflow, including the finer points of digital image enhancement. Students will be taught product and portrait photography and learn the essentials of controlling and balancing artificial lights with natural lights to achieve impactful aesthetics for photography. Students will focus on studio and outdoor digital photography, and be equipped with the fundamentals of preparing digital images and advanced techniques of image manipulation. By the end of the module, students would have created a portfolio of photographic fine prints for commercial applications.
30
SD6002 Advanced Drawing Class
This module aims to introduce students to the deeper learning of illustration and drawing, with exposure to traditional medium and digital illustration techniques relevant to industry practice. Students will be expected to be able to conceptualised and apply their prior knowledge gained from drawing lessons in the Common Foundation Programme. They will also explore and experiment on ideas, media and processes to deepen their understanding of the creative process.
45
SP101A Education and Career Guidance 1
A compulsory module for all first year students, ECG 1 aims to develop an understanding of personal interests, strengths, values and life goals. With greater knowledge and understanding of self, planning and decision making in choosing a future career can be better developed. Some topics covered in ECG 1 include ‘Defining My SP Life’, ‘Personal Branding’, ‘Discovering My Interests’, ‘Planning for Success – My Personal Action Plan’ and more.
15

Second Year

Module Code Module Name Total Hours
LC1057 Communicating for Professional Effectiveness
Aims to equip students with the essential communication and interpersonal skills necessary for work and the pursuit of further studies.
30
LC8003 or LC8006 Social Innovation Project or Overseas Social Innovation Project
Aims to equip students with the Design Thinking mindset, methods and tools to conceptualise innovative solutions for real life problems. Students will explore a social cause, go through the practical rigour of the Design Thinking process and apply suitable tools to fulfil the objectives of the project. Students will also be exposed to trends and issues related to themes, such as Healthcare, Active Ageing, Environment, and Social Integration. In the process, they will develop a better understanding of themselves and the world, as well as the positive impact they can make.
30
LC8004 General Education 3
Aims to enhance students’ knowledge and appreciation of a broad range of social, political and economic issues. Students will learn about the importance and relevance of information literacy skills as well as develop their ability to assess the validity and reliability of information from different sources, consider diverse perspectives, and put forward a convincing point of view.
30
SD2205 Portfolio Design
This module equips students with the skills to design a portfolio package to aid them in their post-polytechnic placement in the industry, and the required skills to market themselves suitably to the potential employers. Students will have their personal branding differentiated and articulated, and their works archived on a chosen platform creatively. They will also be trained to present themselves professionally at interview sessions, and identifying opportunities through industry networking.
30
SD2206 Video Fundamentals
This module exposes student in the theory and practice of digital video production. Students will be taught video camera techniques, audio capture techniques, non-linear editing techniques in both video and audio and learn the essentials of controlling and balancing artificial lights with natural lights to a achieve impactful aesthetics for videography. Students will focus on pre-production, production and post-production, and also be equipped with the fundamentals to prepare digital video in various formats for different platforms. By the end of the module, students will be expected to create a show reel of commercially viable work.
60
SD220Z Brand Design Studio
This module provides a key overview of applied design within real world commercial context, focusing on brand experience in an integrated communications environment. Students will learn key concepts and components of marketing and branding through the formulation of marketing plans and executing creatives in the areas of Corporate Identity, Packaging Design, Advertising Campaigns and Publication Design. Practical sessions on Desktop Publishing tools will equip students with the technical aspects of design visualisation. Pre-press skills and production knowledge will also be taught to ensure that students have a thorough understanding of the visual communications design ecosystem.
360
SD221Z Web Design
In this module, students will learn the basics of design, as well as front-end development for web. Students will begin with a practical understanding of information hierarchy and interface design, which escalates into the planning and production of multi-page web projects. The module focuses on web content management with the emphasis on user needs analysis.
105
SD601Z Design Theory and Research 2
This module aims to develop students’ critical and analytical skills with various design lenses in the research and study of technological, social, political, historical, cultural and economical aspects. This inquiry allows students to comprehend the influences and impacts that these factors can catalyse design propositions.
60
SP201A Education and Career Guidance 2
ECG 2 is taken by all second year students. This module aims to develop professional skills necessary to seek and secure work. It also guides the students on how to discover and develop skills, knowledge and attitudes needed for work effectiveness and changes related to work. Topics covered in this module include ‘Job Search and Market Trends’, ‘Discovering Your Unique Selling Point’, ‘Resilience’, ‘Work Place Values’ and more.
30
ST0276 Ethics and Law of IT and Media
Provides students with an understanding of the ethical and moral aspects of Information Technology and media management, as well as the basic and general aspects of the law arising from the Information Technology and media industries. Upon the successful completion of this module, students will become aware of the ethical and moral issues faced by professionals in the Information Technology and media industries. They will also learn, understand and be able to apply general aspects of the law in Information Technology and the media to their work in future.
30

Third Year

Module Code Module Name Total Hours
IA8003 Internship Programme
This module aims to immerse students with the real-world industry experience. This programme comprises a 12-week internship programme integrating a structured learning outcome which facilitates authentic learning.
12 Weeks
SD230Z Communication Design Studio
After Visual Design Studio (Year 1) and Brand Design Studio (Year 2), the students then ladder up to Communication Design Studio in Year 3 to further refine their creative, conceptual and communication skills. Students will learn to address strategy and aesthetics in communications design, while experimenting with the possibilities and constraints of virtual, physical and mixed spaces. With an increasingly mixed-media landscape, the module covers different ways of engaging with the masses in a more interactive and personalised manner. Covering both traditional and digital media, students will also explore creating brand stories in alternative and new media using techniques from basic electronics to experimental photography. The module will culminate in the Final Year Project, where the next generation of visual communicators will be assessed on how they synthesize creativity, strategy and technique to create immersive brand narratives.
450
SD6003 Entrepreneurship in Creative Industries
This module aims to cultivate an entrepreneurial mindset and develop a clear understanding of how to use creativity to create value; Specific processes in understanding value creation through design, understanding market landscape and differentiation, as well as inculcating the entrepreneurial spirit with the intent to create true value through design work. It also covers the process, consideration & sustainability of the business of design.
45
SD602Z Design Theory and Research 3
This module aims to explore and challenge design methodologies, forms and practices. This allows the students to employ the theories in their final year project with the intent to expound their design propositions.
60

 

Please note: Course structure subjected to change.

 

Did you know?

We actively engage our students with industry clients, strategising and executing real life briefs, and pitching their creative proposals direct to the clients themselves. We also see our students works commissioned by established brands through project collaborations locally and abroad.