SP Business School

Designing Business. Defining Tomorrow

School of Business

Designing Business. Defining Tomorrow

School of Business

Designing Business. Defining Tomorrow

SP Business School » Courses » Full-time Diploma » Business Administration

Diploma in Business Administration (DBA - S71)

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Q1: Can you explain your diploma briefly?

DBA develops thoughtful leaders, entrepreneurs and industry captains who make a difference. Flexibility and choices are key features of the course. At end of their first year, you can choose one out of three options:  Marketing Management, Business Operations Management and Entrepreneurship. The course is designed to prepare you for an exciting career by providing you with the essential knowledge, skills and exposure in areas that will enable you to thrive in today’s competitive business environment.
  • Build strong business fundamentals.
  • Sought-after applicative skills in areas such as business analytics, design thinking skills alongside the development of global perspectives and mind-sets.
  • Deep competencies and technical skills in chosen areas of Marketing Management, Business Operations Management and Entrepreneurship.
Career opportunities for these graduates exist in many industries and sectors. Our graduates has promising career prospects as executives and trainees in the following in-related fields:
  • Marketing Management – Marketing Communications, Digital Marketing, Brand Management
  • Business Operations Management – Operations, Supply Chain Management, Service Operations
  • Entrepreneurship – Run their own business, Business Development
You may also refer to “Your Future” page which will provide more information on career opportunities.

Q2: What is Special About this Course?

  • A balanced curriculum which provides students with a balance of core academics and technical hands-on specialised modules with strong global mind-set and perspectives.
  • DBA also provides you the freedom of choice at the end of your Year-1 studies - the added flexibility which every student wants.
  • Deepen your knowledge, skills and competencies, choose one of three exciting options such as :
    • Marketing Management, or
    • Business Operations Management, or
    • Entrepreneurship.
  • Rich curriculum with meaningful community awareness and service learning to enrich your learning experience and improve your social responsibility.
  • Exciting learning experiences through industry field-trips, industry collaborated projects, hands-on activities, overseas work attachment and immersion programmes.
  • Opportunity to participate in local and international competitions and engagements such as Supply Chain Challenge, FedEx Express Junior Achievement International Trade Challenge, Hackfest/Hackarthon, Makers Faire and many other interesting industry events and initiatives.
  • Experience global exposure through overseas internships and immersion programmes (in China cities such as Suzhou, Chengdu and Chongqing) and Tri-city Study Mission (15-week study mission in three Asian countries).
  • Client-Projects/Project Competitions with established line up of industry partners such as: Changi Airport Group, DBS Group, Neo-Garden, Mott-Snapple, NETS Singapore, FedEx, Expeditors, GLE Logistics, Wing Tai (Retail), Charles & Keith and CapitaLand.
  • Internships/Mentorships with organisations and professionals who passionate about youth development and such as Spirit of Enterprise, Action Community for Entrepreneurship (ACE) for Small & Medium Business Association (SMBA), FedEx and Marina Bay Sands.
Dedicated learning facilities - Thinkcubator 1 & 2 and Enterprise Hub - which simulate real world business environments and operations.

Q3: And Another Thing you must know!

  • Established alumni with strong alumnus who support current students with scholarships, internships, mentorships and networking opportunities to propel successful futures.
  • Dedicated teaching team with strong industry experience and attitudinal qualities who are passionate in education and students’ holistic development.
  • Since 1986, DBA has groomed more than 5,000 graduates who are accomplished professionals, thought leaders, industry captains and champions in their speciality.
  • Our graduates offer innovative solutions in a socially responsible manner, able to capitalise on business opportunities, adopts a global perspective and has deep empathy for those who concern him/her.
  • DBAians are always ready to take the lead to make a real difference!
The SP Enterprise and Entrepreneurship programme is a top quality practice driven course which delivers the highest standards of knowledge, understanding and value for anyone who has aspirations and ambitions to set up their own business. It is a beacon for everyone - students, staff, commerce and industry. The sheer strength of the programme, the attention to detail, the coverage, the knowledge gained and imparted and the commitment of the staff, make this one of the best enterprise and entrepreneurship courses to be found anywhere in the world at any level at all.
Mr Richard Pettinger

University College London
Department of Management Science & Innovation