SP Business School

Designing Business. Defining Tomorrow

SP Business School

Designing Business. Defining Tomorrow

SP Business School

Designing Business. Defining Tomorrow

SP Business School » Courses » Full-time Diploma » Business Administration

Diploma in Business Administration (DBA) JAE Code: S71

What You'll Study

First Year

Module Code Module Name Total Hours
BA0150 Statistics for Business
Provides students with an understanding of basic statistics concepts and their relevance to the business environment. Topics covered include descriptive statistics, probability distributions, sampling, estimations, hypothesis testing, chi-square, analysis of variance, linear regression and correlation, and index numbers. Statistical software and computer-based learning (CBL) packages are also introduced.
90
BA0288 Management and Organisational Behaviour
The first part of the module provides students with basic knowledge of management principles in planning, organising and controlling. Topics on organisational culture and change management are also included. The second part focuses on OB (Organisational Behaviour) topics such as personality, perception, group dynamics, motivation, leadership, communication and interpersonal skills.
90
BA0358 Fundamentals of Marketing
Introduces the basics in marketing to students. Topics include the strategic marketing management process, market opportunities analysis and target market selection. The elements of the marketing mix will also be examined. An integrated approach will be adopted to discuss how these elements can be blended to produce an effective marketing programme.
90
BA0362 Microeconomics
Microeconomics will provide students with an understanding of the basic microeconomic concepts which are needed in decision-making processes. It also enables students to have a better understanding of the larger economic environment and to relate the concepts taught to real world situations.
60
BA0363 Macroeconomics
Macroeconomics will provide students with an understanding of the macroeconomic concepts and applications which are needed in decision-making processes in the business world. It also enables students to have a better understanding and appreciation of the larger economic environment that they are facing.
60
BA207Z Principles of Accounting
Provides students with an understanding of the basic concepts and principles of accounting. Significant areas are the double entry concept, accounting process, special journals, subsidiary ledgers and control accounts, and the financial statements of merchandising businesses. This also includes an understanding of the control and accounting for cash, inventories and fixed assets, goods and services tax, partnership and fundamental accounting principles. An accounting software will be introduced.
120
BA9102 Discovering Business and Enterprise
This module aims to give students a broad overview of the different sectors of Singapore open economy and the different functions and processes of a business enterprise. It also explains the role, responsibilities and code of conduct of the studentschosen professions. In addition, students will learn the importance of creativity and business innovation in enhancing the value and competitiveness of the enterprise.
60
LC0756 Communicating for Project Effectiveness
Aims to equip students with skills in effective communication, teamwork and interpersonal communication, and report writing.
30
LC8001 General Education 1
Aims to equip students with critical reasoning skills and provide them with opportunities to practise critical thinking through the exploration of contemporary social issues. It also provides a platform for students to learn the basics of arguments through the formal argumentation structure.
30
LC8002 General Education 2
Aims to equip students with the skills to critically analyse the elements of persuasion in narratives used in a variety of contexts to appreciate the power of storytelling in our daily life. Students will also explore the history of discrimination in societies and craft their responses through their own narrative.
30
MS1521 Information Technology For Business
This module aims to equip students with a working knowledge of some aspects of information technology. Students will learn about practical skills in industrial standard application software in PowerPoint presentation, Word processing, Electronic spreadsheet, and Database management.
60
SP101A Education and Career Guidance 1
A compulsory module for all first year students, ECG 1 aims to develop an understanding of personal interests, strengths, values and life goals. With greater knowledge and understanding of self, planning and decision making in choosing a future career can be better developed. Some topics covered in ECG 1 include ‘Defining My SP Life’, ‘Personal Branding’, ‘Discovering My Interests’, ‘Planning for Success – My Personal Action Plan’ and more.
15

 

Second Year Core Modules

Module Code Module Name Total Hours
BA0209 Financial and Management Accounting
Provides students with an understanding of financial accounting, covering company & group accounts and cash flow statements. Students learn to prepare final accounts of companies and to read and understand published accounts. They will also learn to analyse and interpret financial statements using tools such as horizontal and vertical analyses. Budgeting, breakeven/ incremental analyses and activity-based costing will also be taught to assist in management planning and control.
60
BA0377 User Centric Design & Innovation
This module aims to instil a wide repertoire of user research methods Observational and analytical methods will be taught to allow students to understand the users as social being interacting with spaces objects and time. Student will also be equipped with facilitation skills to engage users at various levels in order to identify potential design outcomes and entrepreneurial opportunities.
60
BA0382 Business Operations & Processes
This course gives students an appreciation of the operation function in business, and to understand the basic concepts to design, manage and improve operations and processes in manufacturing and service industries.
60
BA0400 Business Law
Commences with the basic features of the Singapore legal system. It then proceeds to introduce students to the basic principles of contract law, the Sale of Goods Act, the law of tort, cheques, agency and intellectual property. The legal aspects of business organisations will also be covered.
60
BA2206 Business Analytics
This module provides an introduction to the use of analytics in business and provides students with an understanding of methodologies for building business decision models. Students will be taught current IT software and applications in conjunction with Microsoft Excel to construct automated business tools. Students are also taught how these tools can be used for business tasks like report generation for financial statements, communicating with business databases, automating worksheet construction and business model calculations.
60
LC8003 Social Innovation Project
Aims to equip students with the Design Thinking mindset, methods and tools to conceptualise innovative solutions for real life problems. Students will explore a social cause, go through the practical rigour of the Design Thinking process and apply suitable tools to fulfil the objectives of the project. Students will also be exposed to trends and issues related to themes, such as Healthcare, Active Ageing, Environment, and Social Integration. In the process, they will develop a better understanding of themselves and the world, as well as the positive impact they can make.
30
LC8003 General Education 3
Aims to enhance students’ knowledge and appreciation of a broad range of social, political and economic issues. Students will learn about the importance and relevance of information literacy skills as well as develop their ability to assess the validity and reliability of information from different sources, consider diverse perspectives, and put forward a convincing point of view.
30
SP201A Education and Career Guidance 2
ECG 2 is taken by all second year students. This module aims to develop professional skills necessary to seek and secure work. It also guides the students on how to discover and develop skills, knowledge and attitudes needed for work effectiveness and changes related to work. Topics covered in this module include ‘Job Search and Market Trends’, ‘Discovering Your Unique Selling Point’, ‘Resilience’, ‘Work Place Values’ and more.
30

 

Second Year Specialisation Modules

Module Code Module Name Total Hours
Marketing Management Option Modules
BA0348 Consumer Psychology
Provides students with an understanding of why and how individuals and groups engage in consumer activities and the cognitive processes and behaviour involved when people purchase and use products and services.
60
BA0378 Customer & Sales Management
Customer service and Sales are two of the most important pillars in any businesses. This modules looks deeply into the environment from both the consumer and business perspective that affects customers service and then using strategies to increase customer satisfaction. The module would then further look into leveraging onto this better customer relationship built to counter potential problems during selling and sales planning to increase overall sales for the company.
60
BA0347 Marketing Intelligence and Research
Provides an overview of marketing intelligence, marketing survey research and illustrates how these can be interpreted to help an organization make sound decisions. Topics covered include competitive intelligence, research designs, data collection methods, data analysis, fieldwork operations and preparation of research reports.
60
BA0383 Branding Management
Students will be introduced to the theory and ideas of branding, as well as some of the more successful branding strategies that have been adopted by organisations worldwide which has helped them to seal their market positioning. This course is designed to help students understand and manage key elements of a strong brand strategy. It will provide the knowledge needed to design and implement both strategic and tactical integrated branding programs that will increase the value of the organization's brand and business.
60
BA0384 Retail Management
This module focuses on the important knowledge and skills required to analyse, handle and operate a retail business. Students will be taught various tactics and framework in topics such as retail business strategy, visual merchandising, operations management, as well as product merchandising to enable them to tackle the fast moving and volatile environment of the retail industry.
60
Operation Management Option Modules
BA2307 Enterprise Business Processes
Provides students with broad-based understanding of how basic business processes in the areas of accounting, materials management, procurement, production, sales and services are represented within an Enterprise Resource Planning (ERP) solution.
60
BA0379 Procurement & Logistics Operations
Provides an understanding of transport practices and the economics behind transport pricing and decisions. Students will also learn the roles that transport and distribution plays in international trade and global supply chains. Procurement Planning and Practice. Supplier Profiling, Performance Review and Benchmarking. Supplier Scheduling. Network Sourcing. Localising. Creating World Class Suppliers. Strategic management of Cross Cultural / Border Supplier Communications and Relationships. Supplier Process and Quality Management Planning. Technology Transfer and Management. Legal aspects and Negotiations.
60
BA0905 Global Supply Chain Management
Provides students with the basic concepts and global perspective of supply chain management (SCM) and its importance to businesses. It covers the theoretical principles underlying key supply chain processes, including distribution, sourcing, transportation, demand management, inventory management, reverse logistics and supply chain outsourcing.
60
BA2048 International Trade Finance and Documentation
Covers the functions and uses of trade documents, trade terms, the various methods of payments in trade, the risks faced by traders in international trade, and the different types of counter trade. In addition, students are taught the International Chamber of Commerce (ICC) “Uniform Rules for Collection” and “Uniform Customs and Practice for Documentary Credits”. Introduces students to the basics of trade, practical aspects of importing and exporting goods, and the various shipping documents commonly encountered in shipping goods internationally by both sea and air freights. Students will also be exposed to INCO terms, shipping procedures and shipping terminologies.
60
BA0385 Services Operations
The intent of the service operations management course is to provide students with an understanding of the analysis, decision making and implementation issues of managing the operational aspects of a service. The operational decision-making must support the service strategy of the company. Decisions such as location, layout, capacity, inventory, distribution and quality assurance must be in place. We must effectively address the management of technologies and human resources.
60
Entrepreneurship Option Modules
BA0380 Business Opportunity
This module concentrates on identifying and evaluating opportunities for new business. Student will explore ways to shape and evaluate the viability of business opportunities by understanding key industry factors, market and competitive factors and customer needs. Student will understand and evaluate different forms of business models. Student teams will create an opportunity feasibility assessment for their business.
60
BA0381 Design Thinking & Innovation
This module focuses on the idea generation and concept development of the business design process. Students will be introduced to a range of tools that will help them to innovate in a collaborative setting. At the end of the module, students will be able to independently execute a design project from conceptualisation to ideation by applying the design thinking methodology. Students will also be taught the essentials fundamentals of Design Thinking so they can create optimal and innovative solutions or product/services.
60
BA0386 Market Feasibility & Branding
This module equips students with the essential skills required to understand markets, customers and trends, conduct feasibility studies, interviews and observation, to develop a brand strategy and to create a marketing plan for their business.
60
BA0387 Start-up Finance
The module introduces students to raising capital to fund a new venture. Students will be exposed to an array of options and considerations before deciding upon the best approach for financing their business e.g. various aspect of funding for small start-ups, exit strategies, valuation, deal structures, scenario planning and gives students an opportunity to pitch their business ideas to obtain funds for their business. This module will also provide students the opportunity to plan and execute a crowdfunding campaign for their entrepreneurial venture.
60
BA0389 Digital Marketing
Equips students with the knowledge and skills to use Digital marketing effectively and ethically. Students will learn the key features of the popular Social Media platforms that digital marketing agencies and businesses use to reach out to their consumers. They are also taught how to plan and design Social Media marketing strategies and campaigns that can be integrated with traditional marketing methods.
60
 

Third Year Core Modules

Module Code Module Name Total Hours
BA0176 Global Business Environment
Aims to provide students with the skills and knowledge for global market analysis and the formulation of international strategies. It will provide students with an understanding of the rationale for developing an external economy, the impact of environmental forces, the role of international organizations/groupings like WTO and NAFTA, and opportunities in emerging markets.
60
BA0329 Financial Analysis and Management
Introduces students to the financial objectives and financing decisions of a firm. It covers the basic concepts of finance such as interest rates, time value of money, risk and return, stock and bond valuations, cost of capital, capital budgeting techniques and working capital management.
90
BA0398 Human Resource Management
Provides students with an understanding of the importance of human resource management in an organisation. Key topics include human resource planning, recruitment and selection, training and development, performance appraisal, compensation, fundamentals of employee and industrial relations and the Employment Act, Singapore.
45
BA0392 Business Negotiation Skills
This course emphasizes the importance of planning for negotiations, developing strategies and tactics and applying a range of techniques to different situations. Participants will develop greater confidence and self-efficacy as effective negotiators; they will be able to recognize, understand, analyze, and use key concepts in negotiations to effectively secure agreements and create value in negotiations.
30
LC0757 Communications for Professional Effectiveness
Aims to equip students with the essential communication and interpersonal skills necessary for work and the pursuit of further studies.
30

 

Third Year
Marketing Management & Operations Management Options Specialisation Modules

Module Code Module Name Total Hours
Marketing Option Modules
BA0388 Applied Industry Project
This semester-long supervised project module will require students to formulate a business proposal in respond to a real problem or client-project of an industry partner. The AIP will integrate the two specialised modules taught in Stage 3A. Students will work in teams on focal areas such as customers, sales and retail management. They will apply design thinking, research, problem solving and institutional skills accumulated and developed from all the other modules up to this point in time. The project strive for a holistic integration of all the students’ skills and understanding before they progress to internship.
60
BA0163 Marketing Communications
Aims to provide students with an understanding of the role of promotion within the overall marketing mix strategy of an organisation. It covers some contextual topics such as the communications process, consumer decision making and promotional planning, as well as the core topics pertaining to the use of Advertising, Sales Promotion, Public Relations, Sponsorship, Point of Purchase and Personal Selling in an integrated promotional mix.
60
BA0389 Digital Marketing
Equips students with the knowledge and skills to use Digital marketing effectively and ethically. Students will learn the key features of the popular Social Media platforms that digital marketing agencies and businesses use to reach out to their consumers. They are also taught how to plan and design Social Media marketing strategies and campaigns that can be integrated with traditional marketing methods.
60
BA0394 Service Learning Practicum
Students will be introduced basic concepts of service learning, and will source for a charity, non-government organisation or any approved organisation to apply their business skills in implementing a service learning project for them.
30
BA0395 Marketing Toolkit or Operations Toolkit
Marketing Toolkit Basics of image editing tools, such as Adobe Illustrator and Photoshop, marketing analytics tools such as Google analytics, and essential web design principles and tools. Operations Toolkit Basics of project management tools such as MS Project, productivity and quality frameworks, appreciation and application of aspects of lean framework.
30
Operations Management Option Modules
BA0388 Applied Industry Project
This semester-long supervised project module will require students to formulate a business proposal in respond to a real problem or client-project of an industry partner. The AIP will integrate the two specialised modules taught in Stage 3A. Students will work in teams on focal areas such as customers, sales and retail management. They will apply design thinking, research, problem solving and institutional skills accumulated and developed from all the other modules up to this point in time. The project strive for a holistic integration of all the students’ skills and understanding before they progress to internship.
60
BA0390 Project & Change Management
This module provides students an opportunity to integrate knowledge, design thinking framework and project management skills that they have acquired from the course. Students will apply analytical, design thinking, problem-solving, project management, oral presentation and communication skills. Students will also learn how to use Microsoft Project to manage a project. Students will gain insights to different change models and how they are suitable for different types of organisation change. It also examines the complexities, pitfalls and resistance experienced during change implementation, including the role of leadership in sustaining organisation change.
60
BA0391 Business Process Redesign
Students will analyse current business processes, apply frameworks to redesign the processes, and identify challenges to be encountered in implementation and propose interventions on process redesign.
60
BA0394 Service Learning Practicum
Students will be introduced basic concepts of service learning, and will source for a charity, non-government organisation or any approved organisation to apply their business skills in implementing a service learning project for them.
30
BA0395 Marketing Toolkit or Operations Toolkit
Marketing Toolkit Basics of image editing tools, such as Adobe Illustrator and Photoshop, marketing analytics tools such as Google analytics, and essential web design principles and tools. Operations Toolkit Basics of project management tools such as MS Project, productivity and quality frameworks, appreciation and application of aspects of lean framework.
30
Entrepreneurship Option Modules
BA0355 Entrepreneurship Practicum
This module provides students with hands-on, practical and intensive learning opportunities. Students create business of economic and/or social value by developing core capabilities of idea generation, opportunity recognition, resource acquisition and entrepreneurial management. Entrepreneurship students will learn to shape entrepreneurial opportunities, assess financial feasibility, while living an entrepreneurial experience. This experience includes forming teams, constructing business models, talking with partners and customers, assessing feasibility, while launching a new venture or initiative. The skills and competencies gained in an Entrepreneurship Option are vital for the success of any business or organization, including from start-up, corporation, family, non-profit, global, franchise.
255
BA0397 Leadership & Project Management
This module provides students an opportunity to integrate entrepreneurial knowledge, organizational behaviour, information systems, operations and project management skills. Students will gain insights to getting the right people and systems in place, managing with limited resources, leadership and delegation, turning around a troubled business, establishing and communicating culture, and creating a vision to drive the business beyond start-up.
60
LC0713 Communication Skills for Business
Aims to equip students with the writing and oral skills needed for work and business. Students are taught to write, listen and speak effectively and appropriately to achieve the desired results with the target audience. Areas covered include the job application, general business correspondence and the business meeting. The principles and skills are taught through case studies or situations closely simulating those in business and work. Students learn how to conduct themselves at job interviews and meetings through role-playing situations similar to those at the workplace.
45
LC0757 Communicating for Professional Effectiveness
Aims to equip students with the essential communication and interpersonal skills necessary for work and the pursuit of further studies.
30

Please note: Course structure subject to change.