SP Business School

Designing Business. Defining Tomorrow

SP Business School

Designing Business. Defining Tomorrow

SP Business School

Designing Business. Defining Tomorrow

SP Business School » Courses » Full-time Diploma » Business Administration

Diploma in Business Administration (DBA) JAE Code: S71

What You'll Study

First Year

Module Code Module Name Total Hours
BA0150 Statistics for Business
Provides students with an understanding of basic statistics concepts and their relevance to the business environment. Topics covered include descriptive statistics, probability distributions, sampling, estimations, hypothesis testing, chi-square, analysis of variance, linear regression and correlation, and index numbers. Statistical software and computer-based learning (CBL) packages are also introduced.
90
BA0275 Business Accounting
This module will provide students with an understanding of the fundamental accounting principles underlying accounting practice, from the preparation of accounting records to the financial statements of a company. It will also cover accounting for cash, property, plant and equipment as well as Goods and Services Tax. Students will learn how to analyse and interpret a simple set of financial statements for a company.
90
BA0288 Management and Organisational Behaviour
The first part of the module provides students with basic knowledge of management principles in planning, organising and controlling. Topics on organisational culture and change management are also included. The second part focuses on OB (Organisational Behaviour) topics such as personality, perception, group dynamics, motivation, leadership, communication and interpersonal skills.
90
BA0300 Business and Technology
Technology can transform business and therefore businesses must understand the technology available to them. This module teaches students the emerging trends in technology as they relate to a wide variety of businesses. Students will also learn strategies to apply technology based on business models. At the end of the module, students will be able to identify and recommend various technology tools and platforms to transform business in an industry specific to their course of study.
60
BA0358 Fundamentals of Marketing
Introduces the basics in marketing to students. Topics include the strategic marketing management process, market opportunities analysis and target market selection. The elements of the marketing mix will also be examined. An integrated approach will be adopted to discuss how these elements can be blended to produce an effective marketing programme.
90
BA0362 Microeconomics
Microeconomics will provide students with an understanding of the basic microeconomic concepts which are needed in decision-making processes. It also enables students to have a better understanding of the larger economic environment and to relate the concepts taught to real world situations.
60
BA0363 Macroeconomics
Macroeconomics will provide students with an understanding of the macroeconomic concepts and applications which are needed in decision-making processes in the business world. It also enables students to have a better understanding and appreciation of the larger economic environment that they are facing.
60
BAXXXX Prescribed First Year Elective
Business Negotiation Skills. This module provides students an opportunity to learn about the importance of personal grooming and networking skills in a business environment. Students will be taught the key principles of negotiation and strategies to develop effective business negotiation skills. At the end of the module, students will be able to appreciate the influence of psychology and culture on business negotiation and conflict management and develop effective negotiation strategies.
45
LC0756 Communicating for Project Effectiveness
Aims to equip students with skills in effective communication, teamwork and interpersonal communication, and report writing.
30
LC8001 General Education 1
Aims to equip students with critical reasoning skills and provide them with opportunities to practise critical thinking through the exploration of contemporary social issues. It also provides a platform for students to learn the basics of arguments through the formal argumentation structure.
30
LC8002 General Education 2
Aims to equip students with the skills to critically analyse the elements of persuasion in narratives used in a variety of contexts to appreciate the power of storytelling in our daily life. Students will also explore the history of discrimination in societies and craft their responses through their own narrative.
30
MS1522 IT & Data Analysis for Business
Provides students with the essential features of spreadsheet to support data analysis for business applications. Topics covered include spreadsheet applications, fundamental data analysis, professional presentations and proper documentation. This module will impart the necessary skills to analyse worksheet data, apply fundamental data analysis techniques to improve productivity and streamline their day-to-day operational work. Equipped with these fundamentals, students will be able to apply these skills to construct business and financial models for today’s fast changing business environment.
60
SP101A Education and Career Guidance 1
A compulsory module for all first year students, ECG 1 aims to develop an understanding of personal interests, strengths, values and life goals. With greater knowledge and understanding of self, planning and decision making in choosing a future career can be better developed. Some topics covered in ECG 1 include ‘Defining My SP Life’, ‘Personal Branding’, ‘Discovering My Interests’, ‘Planning for Success – My Personal Action Plan’ and more.
15

 

Second Year Core Modules

Module Code Module Name Total Hours
BA0329 Financial Analysis and Management
Introduces students to the financial objectives and financing decisions of a firm. It covers the basic concepts of finance such as interest rates, time value of money, risk and return, stock and bond valuations, cost of capital, capital budgeting techniques and working capital management.
90
BA0209 Financial and Management Accounting
Provides students with an understanding of financial accounting, covering company & group accounts and cash flow statements. Students learn to prepare final accounts of companies and to read and understand published accounts. They will also learn to analyse and interpret financial statements using tools such as horizontal and vertical analyses. Budgeting, breakeven/ incremental analyses and activity-based costing will also be taught to assist in management planning and control.
60
BA0377 Service Experience & Innovation
This module aims to instil a wide repertoire of user research methods Observational and analytical methods will be taught to allow students to understand the users as social beings interacting with spaces objects and time. Students will also be equipped with facilitation skills to engage users at various levels in order to identify potential design outcomes and entrepreneurial opportunities.
60
BA0382 Business Operations & Processes
This course gives students an appreciation of the operation function in business, and to understand the basic concepts to design, manage and improve operations and processes in manufacturing and service industries.
60
BA2107 Business Analytics
This module aims to introduce the basic business analytics skills to students, allowing them to gain business insights through raw data and apply this skillset across different industries. Students will have an overview of the business analytics success pillars framework. They will be using Excel to identify patterns and trends, using Dashboards for analysis and presentation and applying Linear Regression to raw data to establish relationships.
60
LC8003 Social Innovation Project
Aims to equip students with the Design Thinking mindset, methods and tools to conceptualise innovative solutions for real life problems. Students will explore a social cause, go through the practical rigour of the Design Thinking process and apply suitable tools to fulfil the objectives of the project. Students will also be exposed to trends and issues related to themes, such as Healthcare, Active Ageing, Environment, and Social Integration. In the process, they will develop a better understanding of themselves and the world, as well as the positive impact they can make.
30
LC8004 General Education 3
Aims to enhance students’ knowledge and appreciation of a broad range of social, political and economic issues. Students will learn about the importance and relevance of information literacy skills as well as develop their ability to assess the validity and reliability of information from different sources, consider diverse perspectives, and put forward a convincing point of view.
30
SP201A Education and Career Guidance 2
ECG 2 is taken by all second year students. This module aims to develop professional skills necessary to seek and secure work. It also guides the students on how to discover and develop skills, knowledge and attitudes needed for work effectiveness and changes related to work. Topics covered in this module include ‘Job Search and Market Trends’, ‘Discovering Your Unique Selling Point’, ‘Resilience’, ‘Work Place Values’ and more.
30

 

Second Year Specialisation Modules

Module Code Module Name Total Hours
Marketing Management Option Modules
BA0348 Consumer Psychology
Provides students with an understanding of why and how individuals and groups engage in consumer activities and the cognitive processes and behaviour involved when people purchase and use products and services.
60
BA0378 Customer Service & Sales Management
Through an industry project, students will learn that it is important for all organisations to clearly define customer service, to design a communication & implementation system to deliver service excellence and to identify key performance indicators for measurement. In this module, students will see the connection between service excellence and sales and that “the better you serve the more you will sell”. The Sales Management aspects of this module will include determining how an organisation recruits, selects and trains its sales force and how to critique a sales management system.
60
BA0347 Marketing Intelligence Research
Provides an overview of marketing intelligence, marketing survey research and illustrates how these can be interpreted to help an organization make sound decisions. Topics covered include competitive intelligence, research designs, data collection methods, data analysis, fieldwork operations and preparation of research reports.
60
BA0383 Brand Management
Students will be introduced to theories and concepts of branding, and exposed to case-based teaching featuring successful branding strategies that have been adopted by organizations worldwide which have catapulted strong brand positioning and equity. The course is designed to enable students to manage key elements of a strong brand strategy and to equip students with knowledge and skills to design and implement both strategic and tactical integrated branding strategy that would increase the organization’s brand value and business.
60
BA0384 Retail Management
This module focuses on the challenges and emerging trends in the retail industry and the operational and strategic decisions required for the business and evaluate their implications on marketing a retail business. Students will learn how to apply relevant integrated traditional and new media marketing concepts to enhance consumer shopping and buying experience.
60
Operation Management Option Modules
BA2307 Enterprise Business Processes
Provides students with broad-based understanding of how basic business processes in the areas of accounting, materials management, procurement, production, sales and services are represented within an Enterprise Resource Planning (ERP) solution.
60
BA0379 Logistics Operations
This module provides students with a better understanding of logistics operations. Students will learn concepts and principles necessary for improving supplier management and relationships, procurement planning and procedures and logistics operations. Initiatives which will unlock cost reduction for businesses and ultimately transform these everyday functions to deliver sustainable and strategic value over time.
60
BA0905 Global Supply Chain Management
Provide students with the basic concepts and global perspective of supply chain management (SCM) and its relation to international business strategy. It covers end-to-end global supply chains and processes, particularly in supply chain strategies, sourcing, inventory management, distribution, transportation, reverse logistics and supply chain outsourcing. In additional, the impact and role of information technology will also be discussed. With its international focused, this module will enhance the students’ global understanding necessary to address the challenges of our dynamic and interdependent world.
60
BA0399 International Trade Operations
This module introduces students to the basics of import/export and trade documentation from a trader’s perspectives. It introduces essential trade and shipping documents, methods of payment, INCO terms and the practical aspects of importing and exporting goods in Singapore, including customs procedures. The module will be highly relevant for anyone interested or involved in international trade.
60
BA0391 E-Commerce Operations & Technology
This module introduces students to e-commerce in Singapore & its neighbouring countries. Students will understand the overall structure for an effective e-commerce system. It will prepare students with basic concepts and knowledge of how e-commerce system can help small & medium sized companies (SMEs). Students will learn to understand business needs and the importance of how technology can be used to improve businesses performance, operations, effectiveness and efficiency.
60
Entrepreneurship Option Modules
BA0380 Business Opportunity
With this module, students will begin by learning the fundamentals of how to identify and evaluate opportunities. They will learn business ethics, then explore ways to shape and evaluate the viability of business opportunities by understanding key industry, market and competitive factors as well as customer needs. Students will also understand and evaluate different forms of business models, after which they will create assess the feasibility of their business ideas before developing their business plans.
60
BA0381 Business Innovation & Process
This module focuses on the idea generation and concept development of the business design process. Students will be introduced to a range of tools that will help them to innovate in a collaborative setting. At the end of the module, students will be able to independently execute a design project from conceptualisation to ideation by applying the design thinking methodology. Students will also be taught the essentials fundamentals of Design Thinking so they can create optimal and innovative solutions or product/services.
60
BA0386 Market Feasibility & Branding
This module equips students with the essential skills required to understand markets, customers and trends, conduct feasibility studies, interviews and observation, to develop a brand strategy and to create a marketing plan for their business.
60
BA0387 Start-up Finance
This semester-long supervised final year project module will require students to formulate a business proposal in respond to a real problem or client project of an industry partner. The AIP will integrate the two option module taught in the same semester. Students will work in teams on focal areas. They will apply design thinking, analytics, research, problem solving and institutional skills accumulated and developed from all other modules up to this point. The project strives for a holistic integration of all students’ skills and understanding before they progress to internship/graduate.
60
BA0389 Digital Marketing
Equips students with the knowledge and skills to use Digital marketing effectively and ethically. Students will learn the key features of the popular Social Media platforms that digital marketing agencies and businesses use to reach out to their consumers. They are also taught how to plan and design Social Media marketing strategies and campaigns that can be integrated with traditional marketing methods.
60
 

Third Year Core Modules

Module Code Module Name Total Hours
BA0176 Global Business Environment
Aims to provide students with the skills and knowledge for global market analysis and the formulation of international strategies. It will provide students with an understanding of the rationale for developing an external economy, the impact of environmental forces, the role of international organizations/groupings like WTO and NAFTA, and opportunities in emerging markets.
60
BA0398 Human Resource Management
Provides students with an understanding of the importance of human resource management in an organisation. Key topics include human resource planning, recruitment and selection, training and development, performance appraisal, compensation, fundamentals of employee and industrial relations and the Employment Act, Singapore.
45
BA0392 Business Negotiation Skills
This course emphasizes the importance of planning for negotiations, developing strategies and tactics and applying a range of techniques to different situations. Participants will develop greater confidence and self-efficacy as effective negotiators; they will be able to recognize, understand, analyze, and use key concepts in negotiations to effectively secure agreements and create value in negotiations.
30
BA0400 Business Law
Commences with the basic features of the Singapore legal system. It then proceeds to introduce students to the basic principles of contract law, the Sale of Goods Act, the law of tort, cheques, agency and intellectual property. The legal aspects of business organisations will also be covered.
60
LC0757 Communicating for Professional Effectiveness
Aims to equip students with the essential communication and interpersonal skills necessary for work and the pursuit of further studies.
30

 

Third Year
Marketing Management & Operations Management Options Specialisation Modules

Module Code Module Name Total Hours
Marketing Option Modules
BA0388 Applied Industry Project
This semester-long supervised final year project module will require students to formulate a business proposal in respond to a real problem or client project of an industry partner. The AIP will integrate the two option module taught in the same semester. Students will work in teams on focal areas. They will apply design thinking, analytics, research, problem solving and institutional skills accumulated and developed from all other modules up to this point. The project strives for a holistic integration of all students’ skills and understanding before they progress to internship/graduate.
60
BA0163 Marketing Communications
Aims to provide students with an understanding of the role of promotion within the overall marketing mix strategy of an organisation. It covers some contextual topics such as the communications process, consumer decision making and promotional planning, as well as the core topics pertaining to the use of Advertising, Sales Promotion, Public Relations, Sponsorship, Point of Purchase and Personal Selling in an integrated promotional mix.
60
BA0389 Digital Marketing
Equips students with the knowledge and skills to use Digital marketing effectively and ethically. Students will learn the key features of the popular Social Media platforms that digital marketing agencies and businesses use to reach out to their consumers. They are also taught how to plan and design Social Media marketing strategies and campaigns that can be integrated with traditional marketing methods.
60
BA0396 Service Learning Practicum & Operations toolkit
Students will be introduced basic concepts of service learning, and will source for a charity, non-profit organisation or any approved organisation to apply their business skills in implementing a service learning project for them. This module aims to integrate students' learning, application of skills (such as such as project management, productivity and quality frameworks) with meaningful community service to enrich their learning experience whilst improving their personal growth, social responsibility and empathy for others.
30
IB7002 Internship Programme
Enables students to gain professional and hands-on work experience through work attachments in marketing and operations management related disciplines/functions with businesses/organisations.
17 weeks
Operations Management Option Modules
BA0388 Applied Industry Project
This semester-long supervised final year project module will require students to formulate a business proposal in respond to a real problem or client project of an industry partner. The AIP will integrate the two option module taught in the same semester. Students will work in teams on focal areas. They will apply design thinking, analytics, research, problem solving and institutional skills accumulated and developed from all other modules up to this point. The project strives for a holistic integration of all students’ skills and understanding before they progress to internship/graduate.
60
BA0385 Services Operations
The module is designed to provide students with an understanding of the analysis, decision making and implementation issues of managing the operational aspects of a service. Students will be taught concepts and decisions such as location, layout, capacity, inventory, distribution and quality assurance. It focuses on the quality of customer satisfaction and prepares students to discover creative entrepreneurial opportunities.
60
BA0390 Project & Change Management
This module provides students an opportunity to integrate knowledge, design thinking framework and project management skills that they have acquired from the course. Students will apply analytical, design thinking, problem-solving, project management, oral presentation and communication skills. Students will also learn how to use Microsoft Project to manage a project. Students will gain insights to different change models and how they are suitable for different types of organisation change. It also examines the complexities, pitfalls and resistance experienced during change implementation, including the role of leadership in sustaining organisation change.
60
BA0391 Ecommerce Operations & Technology
Students will analyse current business processes, apply frameworks to redesign the processes, and identify challenges to be encountered in implementation and propose interventions on process redesign.
60
BA0395 Service Learning Practicum & Marketing toolkit
-
30
IB7002 Internship Programme
Enables students to gain professional and hands-on work experience through work attachments in marketing and operations management related disciplines/functions with businesses/organisations.
17 weeks
Entrepreneurship Option Modules
BA0355 Entrepreneurship Practicum
This module provides students with hands-on, practical and intensive learning opportunities. Students create business of economic and/or social value by developing core capabilities of idea generation, opportunity recognition, resource acquisition and entrepreneurial management. Entrepreneurship students will learn to shape entrepreneurial opportunities, assess financial feasibility, while living an entrepreneurial experience. This experience includes forming teams, constructing business models, talking with partners and customers, assessing feasibility, while launching a new venture or initiative. The skills and competencies gained in an Entrepreneurship Option are vital for the success of any business or organization, including from start-up, corporation, family, non-profit, global, franchise.
255
BA0397 Leadership & Project Management
This module provides students an opportunity to integrate entrepreneurial knowledge, organizational behaviour, information systems, operations and project management skills. Students will gain insights to getting the right people and systems in place, managing with limited resources, leadership and delegation, turning around a troubled business, establishing and communicating culture, and creating a vision to drive the business beyond start-up.
60
LC0757 Communicating for Professional Effectiveness
Aims to equip students with the essential communication and interpersonal skills necessary for work and the pursuit of further studies.
30

Please note: Course structure subject to change.