On 13 February, 112 of our Year 2 Diploma in Media and Communication students managed to pull off the second Singapore Polytechnic Media and Communication Conference with great professionalism and success. The “Click-to-Connect” conference focused on the challenge of media content creation with the ever-evolving media landscape. Esteemed speakers from Starcom MediaVest Group, Blackberry and Nokia presented intriguing perspectives and insights on the use of social media.
The event brought together industry professionals who were interested to find creative ways to connect with their audiences.
Executive Director of Starcom MediaVest Group, Lee Yew Leong, shared digital marketing strategies in the keynote presentation. He provided the audience with clever ideas on how we can adapt to the changing media landscape and harness social and new media to reach our target audiences.
Gerard Ang, Head of Digital Marketing for Blackberry, generously shared his experience of promoting the Blackberry brand in Indonesia through a case study. Blackberry organised a concert in Indonesia in which tickets were bought through an online stamp. On the future direction of media, Mr Ang said, “Yesterday, it was confined to a computer. Today, we see it extending to multiple platforms. Tomorrow it will surround us.”
He said the media is ever-changing. Organisations and brands must integrate social media in their marketing strategies in new and fresh ways to gain a competitive edge and capture new markets.
Mr Gerard Ang, Head of Digital Marketing for Blackberry
Shalabh Pandey, Head of Earned Media Marketing, Consumer Engagement, at Nokia, made the point that social media is no longer a marketing phenomenon but should be extended across all divisions of a business organisation.
The SPMCC conference is an example of the authentic learning we have in SP. It provided a unique opportunity for DMC students to experience events organisation and management. From liaising with speakers, sponsors and schools to coming up with promotional material for the event, SPMCC effectively gave students a glimpse of how industry events are organised.
Speakers conducting Q&A session with the audience
Executing a large-scale speaker event like SPMCC gives DMC students the best platform to take what we have learnt in class and apply it to real-life working situations. There is no better training and preparation for students aspiring to be media and communication professionals than to let us experience the work first-hand.
Written by Wong Yan Ting
Diploma in Media and Communication, Year 3
Member of Centre For Social Media