If I could sum up my three-month internship in Bangkok in a sentence, I would say – it was the best time of my life. I signed up for the internship because it gave me the opportunity to live in Thailand, which was the setting for films such as ‘Anna and the King’ and ‘The Beach’. I also had the chance to experience working at Starcom Mediavest Group (SMG), one of the biggest brand communications company in the world. Together with a classmate, we set sail (in an airplane) to ‘the land of a thousand smiles’.
In SMG Thailand, I was posted to Zenith Optimedia (ZO) under Performics, which specialises in digital marketing. My supervisor-cum-mentor was Ching, a director and digital communication consultant. It was quite tough at first as I was unfamiliar with the industry, and I was experiencing a bit of culture shock as well. But it was just a matter of time before I got used to the Thai language, even picking up some useful phrases. I also began to feel more confident with the tools used by ZO and the assignments given to me by my supervisor. Gradually I went from doing simple research and media monitoring to strategising and coming up with ideas for campaigns. I did not feel like an intern at ZO as Ching allowed me to work independently on assignments and always asked for my input, making me feel like one of them.
Living with a roommate in a foreign city for the first time had its fair share of challenges as well. I had to learn to manage my time and expenditures wisely, find time to do chores, buy groceries, prepare meals after work and during weekends. In my free time, I would usually go out and explore the city. During my time there, I celebrated the Loy Krathong festival, watched the AFC Suzuki Cup final between Singapore and Thailand, tried fried insects and shopped till I dropped. I even managed to travel and sight-see in the nearby provinces of Kanchanaburi, Ayutthaya and Sukhothai.
The famous bridge over the River Kwai in
Perhaps the best memory of Bangkok is the people I met there. There were many university exchange students at the apartment I stayed at and we became fast friends. We hung out at the lobby to have meals and generally talked about anything under the sun.
With friends at the Baiyoke Sky Hotel
in Bangkok, the tallest hotel in Thailand
I had such an amazing time in Bangkok and I would go back in a heartbeat. Even now, somehow I feel like I left a part of me there.
Mohammed Adib bin Abdullah
Year 3, Diploma in Media and Communication