Survey by Singapore Polytechnic students reveals changing social media landscape
Singapore, 14 February 2012 – More local youths are getting engaged in the act of citizen journalism on social media sites such as Facebook, Twitter and video sharing sites. According to a recent survey of 801 Singapore youths conducted by students from Singapore Polytechnic (SP), young people are not only getting updates on the latest happenings from social media sites, but are active content providers themselves. A staggering 65.9% of those who responded to the survey have shared content online, with 72.2% of these being from the 15 – 24 year-old age group.
The study found that the average youth today spend approximately 4.76 hours online on a daily basis. Some of the key findings from the survey also indicate that citizen journalism has a significant influence in shaping youths’ views towards politics as well as their purchasing habits.
Contrary to popular belief that today’s youth read just about everything, a good majority of those surveyed are concerned about the credibility of what they read. Almost three quarters of the group that was studied would verify on the accuracy of the content they read, of which almost half would verify if it came from a credible source. Perhaps the most interesting discovery is that about 80% of the target group still finds traditional media more competent than citizen journalism when it comes to its credibility.
Organised by more than 100 students from SP’s Diploma in Media and Communication (DMC), the survey targeted participants from the 15 to 35 years-old age group. Some 393 males and 408 females took part in the quantitative study that was held at shopping malls, MRT stations and bus exchanges over a three week period. The results of the study were shared at a press conference held at SP this morning.
Mrs Lam Yoke Peng, Director of SP’s School of Communication, Arts and Social Sciences said, “This research study is one of many authentic learning experiences we strive to give our students in the Diploma in Media and Communication. The study has sharpened their senses to changing trends and emerging issues in the media and communication industry.”
“The key takeaway from this year’s survey is that social media is making it easier for anyone to become a journalist. Youth are not only reading about the views of others through citizen journalism, but sharing content of their own. As citizen journalism is a growing trend, the credibility of information becomes an important issue we need to be aware of,” she added.
The sharing of survey findings this morning is part of Click-to-Connect, a week-long Media and Communication Conference 2012 organised by second year students from DMC. This is the second year the event has been running.
About Singapore Polytechnic ( www.sp.edu.sg)
Established in 1954 to meet the manpower needs identified by the government, Singapore Polytechnic (SP) is Singapore’s first polytechnic. Its 10 academic schools offer 49 full-time diploma courses for its 15,500students and courses are kept relevant through close links with industry and government bodies, as well as with various overseas institutions.
SP offers broad-based, multi-disciplinary and flexible curriculum dedicated to hands-on experience. It is committed to the development of its applied research and development capabilities to enhance the quality of teaching and commercialisation efforts. Through Design Thinking, SP offers a revolutionary approach to education, allowing its students to look at problems from different perspectives, and strike a dynamic balance between intuitive and analytical thinking to provide impactful solutions.
Among SP's 160,000 graduates are successful entrepreneurs, top executives in multinational and public-listed corporations, and well-known professionals, many of whom are captains of industries, university professors and researchers, and leaders in government.
SP is the first polytechnic to be awarded the President’s Award for the Environment in 2010 and the President's Social Service Award in 2011.
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|Ms Jaime Goh
Corporate Communications Officer
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|Ms Teo Hung Noi|
Manager, Corporate Communications
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