For Immediate Release
Kindly Ever After, a Fairy Tale of Graciousness to Come True
7 March 2013 –
Students and parents will have something to look forward to this term break as
the Singapore Kindness Movement (SKM) announced today the launch of its first
mobile game application, Kindly Ever After. Through a series of
tightly-woven storylines, players are reminded of the importance of being kind,
gracious and friendly in communal spaces.
Orchard Xchange, the launch attracted lively participation of commuters, many
of whom were working adults and students. Despite the morning rush, commuters
stopped by the Kindly Ever After game counter to try out the game.
Ever After is the
brainchild of four students from the Singapore Polytechnic. With Diploma in
Games Design & Development, Tng Bing Rong, 19, Chng Yang Da, 19, Jack Kew
Zi Jian, 19, and Shawn Cheah Chenxuan, 19, drew inspiration from the timeless
closing phrase, “happily ever after”, in fairy tales. The game features four
animated stories that are real-life depictions of ungracious acts often seen
onboard public transport, at hawker centres, on public roads, and in cyber
spaces. Players will first be engaged in the tales of graciousness before
embarking on their quest to eradicate ungracious acts committed by characters
in the game.
stage, the player will have to “fire” the kind spirit towards the unkind spirit
to transform the latter into a kind soul. As the game progresses, obstacles get
increasingly challenging at each level. The aim is to transform unkind spirits
into kindhearted souls to create a friendly and gracious environment.
“This is a fun game and it reminds us of the small kind deeds we
may neglect in real life. It also helps us reflect on our own behaviour when we
take public transport or dine in hawker
centres. I enjoy playing the game and will encourage my friends to
download and play it.” enthused Justin, a 12-year-old boy.
our busy schedules, we sometimes do not spend enough time explaining the
importance of gracious behaviors to our kids and I am glad that the Singapore
Kindness Movement has developed a fun tool that engages children in a novel and
interactive way. This game application serves as a teaching tool for us with
our children, that small thoughtful actions or gestures can really create a
more conducive and friendly living environment for themselves and others”,
shared Susan, a mother of two.
want to create a game that reflects real situations that Singaporeans face in
different social settings today. Through this game, we hope to remind everyone
that many unpleasant situations can easily be alleviated. All it takes is for
everybody to play a part”, says Tng Bing Rong.
The Kindly Ever After game application can be downloaded
for free at the Apple App Store at the following link:
For more information, please visit www.kindness.sg.
information, please contact Strategic Public Relations Group (SPRG):
6325 8278 / 9006 6696
6325 8270 / 9868 3929
Singapore Kindness Movement
Cesar Balota Associate General
Secretary (Marketing & Corp Strategy)
+65 9782 4300