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Survey Findings on Online Privacy and Cyber Bullying: Does it Matter to our Youth?


Embargoed till 12pm, 17th February 2011

Survey Findings on Online Privacy and Cyber Bullying: Does it Matter to our Youth?

17 Feb 2011 – A recent survey of 800 Singapore youths reveals that online privacy in Social Networking Sites (SNS) is not a major concern for them and a majority have had experiences with cyber bullying. The survey findings were released at a press conference held today at Singapore Polytechnic (SP). The survey was conducted by 102 second-year students from the Diploma in Media and Communication at SP’s School of Communication, Arts and Social Sciences.

A total of 800 respondents aged between 18 and 35 were interviewed. 394 of the respondents are male and 406 are female. The quantitative survey was conducted at high human traffic areas.

Below is a summary of the key findings from the survey. For details on the findings, please refer to the survey results attached.
Key Findings:


Top three Social Networking Sites (SNS) our youth visit daily are:
1. Facebook
2. MSN Messenger and
3. Video-Sharing Sites (e.g. YouTube)

Top three reasons why our youth have a social networking account:
1. To keep in touch with old friends (65.0%)
2. Relaxation, de-stressing and for leisure (8.6%)
3. To re-connect with old friends (6.5%)

55% of respondents use Facebook daily
Average daily Internet use à 59.2% of respondents use between 2 – 5 hours

On Privacy and Security

1) Youth are compromising their privacy because they reveal genuine information:

· 94.5% reveal gender
· 94.3% reveal name
· 77.3% reveal age
· 74.3% reveal photos of themselves
· 70% reveal date of birth

2) On privacy functions in SNS:
- 83.5% are aware of privacy functions. Out of that, 75.4% made use of privacy functions
- 67.5% of respondents have never changed their passwords. Why?

i. Too lazy (32.1%)
ii. See no danger in not changing password (20.9%)
iii. Process is inconvenient (11.3%)

3) Youth are more open to friends rather than parents on Social Networking Sites (SNS):

- 98.3% reveal content to friends
- 82.0% reveal information to colleagues/schoolmates
- 66.6% reveal information to siblings
- 63.3% reveal information to relatives
- 46.1% reveal information to parents
- 33.6% reveal information to strangers

Among the respondents who allow strangers to view their content / information online, 33.1% do not allow parental access to this content.

4) Females are more cautious with what they reveal:

- 73.2% of females reveal their real name vs 81.5% of males
- 6.2% of females reveal contact numbers vs 20.6% of males
- 2.7% of females reveal home address vs 6.6% of males


Cyber Bullying

    1) 68.4% have had experiences or known people who have had experiences with the various forms of cyber bullying. Of this, 43.9% are indifferent about it.
    2) Youth do not have a clear definition of cyber bullying:
    - 70.5% think that receiving excessive email / messages and being ignored online are NOT forms of cyber bullying
    - More than 40% think that having their passwords stolen, impersonated online and being made fun of is not considered cyber bullying
    3) Top forms of cyber bullying:
    - 50.4% received excessive unwanted emails / messages
    - 24.8% had their videos or photos posted without their consent
    - 21.3% had been made fun of online
    - 21.3% had been ignored / snubbed online
    4) Youth believe that their online well-being is in their own hands:
    - 44.4% feel that youth should take responsibility for their security online as opposed to 18.1% believing that parents should take the responsibility.


For further information on the survey findings, please contact:

Yunn Goh / Andy Kwan
Corporate Communications Department, Singapore Polytechnic
Tel: 6772 1622 / 6772 1742
HP: 9674 5853 / 9761 6111
Email: [email protected] / [email protected]

Privacy Online_Does it matter to Youth.docx


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