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Big Data and Actionable Intelligence

25 May 2014



Our guest speaker, Mr Keith Carter, a Visiting Senior Fellow from Decision Sciences of National University of Singapore.
On 2 May 2014, Mr. Keith Carter, a Visiting Senior Fellow of the National University of Singapore gave a talk on “Big Data and Actionable Intelligence” to students of Diploma in Business Information Technology (DBIT), Diploma in Information Technology (DIT) and Diploma in Financial Informatics (DFI), as well as staff from the School of Digital Media and Infocomm Technology (DMIT), School of Business (SB) and the School of Mathematics and Science (MS).
 


Audience listening intently to the talk by Mr Keith Carter.
Mr. Keith Carter shared with the audience on how companies such as KPMG and Procter & Gamble leverage on business analytics to make wise business decisions and to improve profitability.

"Mr Keith Carter shared with us that Business Analytics goes beyond just collecting and analysing data. It opens doors to the future where customer service is so advanced and personalised, to the point where, for instance, businesses are able to instantly know the buying patterns of the customer and subsequently able to surprise the customer with discounts” – Htet Htet Aung, DBIT 2nd Year Student.

"The talk shared by Keith was educational and insightful and I learnt that the Qlikview software can be used in both big and small businesses” – Muhammad Haikal Bin Othman, DBIT 3rd Year Student.
 

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