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Communications 101

Diploma in Media and Communications students learn about media and promotional publicity the hands-on way by organising Communications 101 – an outreach programme for secondary school students


Spend an afternoon learning about an interesting course at the Singapore Polytechnic and go home with a goodies bag and a new CK watch.

That was exactly what two secondary 4 students did on 15 Jan. All because of the hard work of second year students at the polytechnic's Diploma in Media and Communication (DMC) course.

The 101 students managed to garner sponsorship worth more than $25,000 for the event, known as Communications 101.

The event is part of a project for a compulsory module, Media and Promotional Publicity.

As part of the course, the DMC students must organise an event to reach out to prospective students of the course. This includes managing the logistics and getting  sponsors and participants.

The DMC students' hard work and commitment paid off. All in, the students managed to garner sponsorship for gift bags for  225 participants, as well as lucky draw prizes and other giveaways for the secondary school students.

Among the items sponsored were gift vouchers, snacks, magazines, stationery and, of course, the watches.

Sponsors included Nutrition Park, New Urban Male, Gelatissimo,  Spectacle Hut, *scape, CLEO magazine, Teens magazine, SP Student Union, Motorola, NEWater, Geneva Far East, Trends Central  and Absolute Haven.

Creativity too was not lacking as the secondary 4 and 5 participants as well as those waiting for their O-level results were broken into groups and taken through a variety of activities designed to give them a good idea of what the DMC is all about.

There was a crime scene in the corridor of a classroom block, while a haunted studio, complete with eerie sounds and shrieks attracted much attention nearby.

A dimly-lit nightclub and a TV studio were some of  the other scenes that DMC students put together using basic props and oodles of imagination.

The event was actually the culmination of a semester of hard work for a project designed to teach the DMC students how to organise a promotional event.

But for the participants, it was all about having fun and learning more about media and communication.

Nicholas Sim, 16, from Anglo-Chinese School said: "It's very interesting. I learnt quite a lot about the course."

Secondary 4 student Zhang Hui Yi from Jurong Secondary School was excited because she got to handle TV equipment.  She said: "I took part in a TV production segment. At first I was not interested but after participating I am interested in the course."

The Diploma in Media and Communication course at the Singapore Polytechnic offers broad-based training in public relations, advertising and journalism, with new concentrations in TV and radio production and creative advertising services.


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