Interesting survey findings on youths
The Singapore Youth and their Portable Gadgets Survey was conducted in July and August 2005 by Second Year Media and Communication students from the School of Business, Singapore Polytechnic.
The survey was administered on 800 respondents who are Singapore youths between 15 and 29 years old.
It aimed to examine the general patterns of portable gadgets take-up rate and usage amongst Singapore youths. The survey was set around five types of gadgets namely handphones, portable music devices, digital cameras, portable game consoles and PDAs.
- 12% of respondents who owned portable music devices knew what Pod-casting was.
- Out of a total of 371 respondents who owned digital cameras, Canon held the highest share at 33% followed by Sony (17%) and Olympus (17%).
- 36% of these 371 respondents used their digital camera on a weekly basis. They usually used their digital cameras for casual photo shoots (64%).
- 52% of these respondents used their cameras to take self-portraits.
- 66% of these respondents posted their digital photographs on the Internet.
- Out of a total of 147 respondents who owned portable game consoles, Nintendo held the highest share at 79% followed by Sony (27%) and Nokia (11%).
- 51% of these respondents spent less than an hour gaming a day while 33% spent 1-3 hours gaming a day.
- 30% of these respondents played multi-player games using their portable game consoles.
- The majority of these respondents (44%) bought new games for their portable gaming consoles on a yearly basis.
- The majority of these respondents (54%) got the latest information about new games based on recommendations from their friends.
- Out of a total of 91 respondents who owned PDAs, Palm held the highest share at 35% followed by O2 (28%) and HP (21%).
- 40% of respondents' PDAs came equipped with phone functions.
- The 3 most widely used functions of PDAs are:
- Scheduling/Calendar (71%)
- Email (36%)
- Note-taking (32%)
- 75% of all the 800 respondents indicated that they would prefer a converged gadget as opposed to having different gadgets for different functions.
- Respondents were asked to choose one item that they would not be able to live without from the following list: handphone, PC, TV, portable music device, PDA, portable game console and digital camera. 78% of all the 800 respondents indicated that they could not live without their handphone.
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