A true demonstration of the power of Prosumerism, the Centre for Experience Design has created an Experience Design platform where everyone is invited partake in the experience of collaboratively designing the Low Wong Fook Challenge Trophy.
IDEA stands for Innovation, Design and Enterprise in Action. It was implemented across campus 4 years ago to encourage our students to be creative, innovative and enterprising. The IDEA module gives our students a platform to experiment with the ideation process, and IDM and IT tools to create practical solutions for business and living. This experience prepares them for a dynamic market where consumers like us would become increasingly involved in the design and manufacture of products and services.
User Generated Content (UGC) is fast becoming the new drive behind Experience Design. Prosumerism, essentially a combination of 'producer' and 'consumer' refers to the creation of products and services by the same people who will ultimately use them. Companies are tapping into this wave of UGC to increasingly involving the prosumers of this new and innovative content, who is none other than you and I.
In support of UGC, Mr Low Wong Fook has sponsored an IDEA Challenge Trophy to be awarded to the winning school of the Champion. To demonstrate the power of Prosumerism, the Centre for Experience Designhas createdan Experience Design platform where everyone is invited partake in the experience of collaboratively designing the Low Wong Fook Challenge Trophy.
Between October 18th to 25th a few hundred staff and students gathered in at the Main Library to participate in the design process. The final image selected by the Mr Low was then sent for processing using a Subtractive Rapid Prototyping machine. The end result is a masterpiece that was collaboratively designed by hundred of staff and students.
This trophy was presented by Mr Low to the School of the Built Environment at the IDEA Challenge 2007. The School of BE becomes the first in SP history to stake their claim on this prestigious Low Wong Fook Challenge Trophy.
Esi-Pram, conceived by David Sim Yue Hao and Wei Yabei, emerged the judges' favourite among seven other projects to clinch the winning prize.