Diploma (Conversion) in Marketing Management




The SP Business School is pleased to introduce our new Diploma (Conversion) in Marketing Management. This is a course we offer to enable non-marketing graduates to further their education in a new knowledge domain as part of the journey in being a life-long learner. This part-time evening course can be completed in one year.


Students are expected to have access to computer and internet during your study at SP eg. e-learning, writing report, etc.


Course Objectives


This course aims to address the demands faced by graduates in the fields of engineering, technical, and other non-marketing sectors to acquire sales and marketing knowledge, since a large number of companies require graduates with engineering and technical backgrounds to undertake sales and marketing positions. In this regard, the course curriculum adopts a foundational approach that prepares Diploma and Degree holders for job functions and work responsibilities in the exciting field of marketing.


Suitable for


This course is specially designed for non-marketing graduates currently working in sales, customer services, or marketing-related jobs functions. It is also suitable for those who wish to acquire marketing knowledge and skills so as to prepare themselves for a career in sales and marketing, thus enhancing their job mobility and versatility in the workplace. With the skills and knowledge gained from this course, you will be able to take on new challenges in the field of marketing in all sectors of our rapidly changing economy.



Minimum Entry Requirements

The entry requirement for the Diploma (Conversion) in Marketing Management is a diploma or higher qualification in any non-marketing discipline from a local Post-Secondary Education Institution (PSEI).

Recognition of Prior Learning

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness.  Suitable applicants who are shortlisted will have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Course Outline

The course consists of seven modules conducted over two semesters within one academic year. Classes will be conducted in three evenings per week for 15 weeks each semester. One of the modules will be conducted during the semestral vacation period on an intensive basis over five weeks.

This course consists of 2 post diploma certificates (PDCs). Each PDC will consist of a few modules and the details are as follows:

Please click here for Module Synopsis

PDC 1 Certificate in Marketing Practices
Module 1 – Marketing Management
Module 2 – Selling and Sales Management
Module 3 – Buyer Behaviour

PDC 2 Certificate in Marketing Strategies
Module 1 – Social Media Marketing (Vacation module)
Module 2 – Global Marketing Strategy
Module 3 – Services Marketing
Module 4 – Marketing Communications Strategy

 Award / Certification / Accreditation

Upon completion of two Certificates within a two-year validity period, the participant will be conferred a Diploma (Conversion) qualification from Singapore Polytechnic.

Course Fees

Diploma (Conversion) in Marketing Management
Post Diploma Certificates (PDC)

Singapore Citizens Below the age of 40

Singapore Citizens Aged 40 and above Singapore PR Enhanced Training Support for SME scheme Workfare Training Support Scheme
Certificate in Marketing Practices $390.03 $260.01  $1,040.04 $268.53  $147.03
Certificate in Marketing Strategies


$317.79  $1,271.16  $328.20  $179.70
Total Course Fees: $866.73 $577.80  $2,311.20 $596.73  $326.73

Other Fees Payable:

Fee Description Per semester (after GST)
Singapore Citizens Singapore PR and others
Examination Fee - $16.05
Miscellaneous Fee $7.49 $7.49
Statutory Licence Fee (CLASS) $0.94 $0.94
Total $8.43 $24.48

- The fees shown (inclusive of 7% GST) are indicative as they are based on prevailing funding policies and subject to review.

- Post Diploma Module Certificate fee is payable on a semester basis.

- Part-Time Diploma or Post Diploma course participants who submit the withdrawal notification 2 weeks before course commencement, an administrative fee of $50 (before GST) would be levied.


Terms and Conditions

Back to top




Date of Course Commencement:
16 Oct 2017

Registration Period:
1 Jun - 31 Jul 2017

* Registration may be closed once seats are filled up

Class Schedule:
Every Mon, Tue & Wed
6:30pm - 9:30pm

300 hours  (1 year)


PDCs to start with:

Funding Incentives and Fees Matters

Academic Calendar

Application Procedures



Terms and Conditions




Email: [email protected]


For course specific details, please contact the course manager:

Name: Ms Veronica Wong

Email: [email protected]


Terms and Conditions