Consumer Behaviour & Marketing Psychology

Course Objectives

This module aims to prepare students for positions in varied working environments; private sector, government agencies and academic settings that call for an understanding of consumer behaviour and marketing psychology.

Course Details

  • The psychology of how consumers think, feel, reason and select between different alternatives (e.g. brands, products and retailers)
  • The psychological, social and cultural factors influencing buying decisions
  • Issues related to research into marketing behaviour
  • The consumer motivation process
  • Influence of social media on buying behaviour
  • How marketers can adapt and improve their marketing campaigns and strategies to reach customers more effectively

Suitable For

Anyone who wants to learn useful skills related to consumer behaviour & marketing psychology

Minimum Entry Requirements

No minimum entry requirements.

Account access validity period

6 weeks from the date of registration

SkillsFuture Credit (SFC)

With effect from January 2016, Singaporeans aged 25 years and above who received their SkillsFuture

Credit account activation letter will be eligible for an initial credit of $500 which can be used to pay for
course fees for a range of eligible skills-related courses. The credits can be used on top of existing
course fee subsidies/funding.

This is only applicable for self-sponsored applicants. Application via SkillsFuture Portal can only be made starting from 30 days before the course commencement date.

SFC Portal Course Id: SP-501398

Please click here to find out more about SkillsConnect.

Application Procedures

  1. All applications must be made via Online Registration at

    Course fees can be paid by the following payment modes:
    For e-payment using Visa/Master cards, please click on the ‘Make ePayment’ button on the acknowledgement page to proceed.

    For NETS payment, you can pay at:
    Singapore Polytechnic
    PACE Academy
    Blk T1A, Level 1
    Mon-Fri: 8:30am to 8:00pm
    Sat: 8:30am to 12:00pm

    For Cash payment, you can pay at:
    Singapore Polytechnic
    Finance Department
    Admin Building, Level 2
    Mon-Fri: 8:30am to 5:00pm

    For Cheque payment:
    Please make cheques payable to “Singapore Polytechnic”. Please cross the cheque and write the Registration Reference ID, Applicant Name and NRIC/FIN number on the back of the cheque. Mail the cheque to:

    ATTN: Manager (eLearning Programmes)
    Singapore Polytechnic
    PACE Academy
    500 Dover Road
    Blk T1A, Level 1
    Singapore 139651

    Please note that an administrative charge of $15 will be imposed for any returned cheques from the bank or financial institution.

  2. All successful applicants will be notified with a letter of confirmation via email.
    The Singapore Polytechnic also reserves the right to amend the fees charged or the period and duration of the courses.

The data provided to Singapore Polytechnic will be kept strictly confidential and will be used for the purpose of course administration. The data may be passed on to the relevant organisations that require the information related to the course.





Venue: Online



Full course fee: S$350.00 + S$24.50 (GST) = S$374.50 (inclusive GST)
(Note: A complimentary book will be sent to the student’s home address.)




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