The Integrated Events & Project Management course prepares graduates to meet the needs of the rapidly growing events industry. The Singapore Tourism Board (STB) recognizes MICE (Meetings, Incentive travel, Conventions & Exhibitions) as a key area in the promotion of Singapore as a tourist/business travel destination and committed to building Singapore's leadership position as a top destination for MICE. Today, Singapore is ranked as one of the most popular convention cities in the world having hosted many international events/conventions such as IMF-World Bank meetings and the Singapore International Water Week.
Singapore has also successfully organized various cultural and sports events such as the Chingay Parade, Youth Olympic Games and the Singapore Grand Prix.
In view of the diverse range of events and the skills required, students will be trained with a combination of event management skills, business management skills and technical skills. These include event creation and branding, event marketing and promotion, public relations, logistics, materials, costing and budgeting, audio visual systems, procurement, project management, industry specific IT applications, etc.
The Diploma in Integrated Events & Project Management course emphasizes experiential and authentic learning where students plan and manage school events in their first year of study; collaborate with industries for industry-linked events in their second year before embarking on a semester long internship in their final year. This is further reinforced through out-of-classroom activities and overseas study trips.
Besides being work-ready, General Education modules are also incorporated in the curriculum to prepare students to be life-ready and world-ready. Among others, students will learn to think critically, develop good analytical skills, enhance their creativity as well as inculcate the right work ethics and values.
School of Architecture and the Built Environment
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500 Dover Road Singapore 139651
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