SP Business School

Designing Business. Defining Tomorrow

SP Business School

Designing Business. Defining Tomorrow

SP Business School

Designing Business. Defining Tomorrow

SP Business School » Courses » Full-time Diploma » Business Innovation & Design


The Diploma in Business Innovation and Design is about taking the way designers think and applying it to business to create innovations. What else? A sound grounding in business fundamentals of course. Interested in a revolutionary approach to business education? Check out our Course Look Book .

Audacity to Innovate Businesses



Leveraging on the latest pedagogy, the Diploma in Business Innovation and Design (DBID) trains you to create business innovations by using the way designers think.


A Revolutionary Approach to Business education


The first of its kind in Singapore, the course emphasises using a designer's approach or design thinking to solve business problems and seize new opportunities. Why Design Thinking in Business? The short answer: designers are always creating something new and that is the exact thinking process we need in business to create new opportunities in the volatile, complex and ambiguous environments that modern businesses operate in.


Unique features of DBID


idea storm in a first-of-its-kind Business Innovation & Design Studio Let your creativity take flight in an inspiring space especially built for students to take on challenges and design business innovations.


expert teaching staff specially trained by Rotman DesignWorks (RDW), Rotman School of Management, University of Toronto. RDW are global leaders in Business Design.



multidisciplinary projects Working in multi-disciplinary teams with peers from other courses and schools will help you see solutions beyond the norm. 

real world collaborations and exposure be involved in innovation projects for real clients through SP’s design thinking strategy labs namely the Live Well Collaborative (a joint initiative with Boeing, Procter & Gamble and the University of Cincinnati) and DesignWorks Singapore (a joint initiative with Rotman Designworks). Be part of a team to transform companies into the next Apple.

government endorsement The Economic Strategies Committee Report (2010) calls for industry and educational institutions to embrace design thinking, and to inculcate a mindset for innovation amongst young Singaporeans. 





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