Creating stories that connect. The revamped Diploma in Media and Communication places you in the thick of the workings of The Agency, an authentic space where you can expect mentorship by the Starcom MediaVest Group, one of the largest brand communication companies.
Explore mass communication and more. Learn how to use print, broadcast and digital media in branding and advertising, events management, journalism, media research, new media marketing, public relations, as well as video and audio production. Your aim: to create holistic and consistent 360 degree communication campaigns. Your method: integrated marketing communication strategies based on a useful knowledge of psychology.
The power of media and communication in your hands. Here at CASS, authentic learning means you won’t just understand integrated marketing communication — you’ll live it. Design real campaigns for clients in a global marketplace. Bring Design Thinking to projects — understand how consumers think, generate new ideas for services and come up with creative solutions.
With the course, you will:
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Learn hands on. Create real-life integrated marketing communication campaigns in an authentic space atThe Agency. Produce radio and television programmes as well as print, online and video material using state-of-the-art technology.
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Learn from the best in the media and communication industry through our master classes, networking sessions and our year-long mentorship programme with the senior management of the Starcom MediaVest Group.
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Intern with top media and communication organisations, locally and overseas. Manage the newly-launched SPACEmedia, our portal for original creative works by youth. Or join SP’s own radio station, SPACEradio, or the Centre for Social Media, our research hub with a youth focus.
Join with us at DMC — create exceptional campaigns that connect.
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