Diploma in Media and Communication (DMC) JAE Code: S86




Creating stories that connect. The Diploma in Media and Communication will let you use print, broadcast and digital media to their best effect: in branding and advertising, events management, journalism, media research, new media marketing, public relations, as well as video and audio production. You'll find yourself in The Agency, an authentic space where you can expect mentorship by world-renowned communication legends such as Mr Ian Batey, who was behind branding icons such as the Raffles Hotel and Singapore Airlines.

Your aim: to create holistic and consistent 360 degree communication campaigns. Your method: communication strategies based on a useful knowledge of psychology.


The power of media and communication in your hands. At DMC, authentic learning means you learn by doing: designing real campaigns for global brands. You will also get to apply Singapore Polytechnic's unique Business Design methodology to projects.

With the course, you will:
  • Work on real-world communication campaigns at The Agency, an integrated communication agency on campus. Produce radio and television programmes as well as print, online and video materials using state-of-the-art technology.

  • Learn from the best in the media and communication industry through our master classes, networking sessions and year-long mentorship programme with one of the world's largest brand communication groups.

  • Nurture your talents and aspirations in SPACE, an out-of-classroom incubator that comprises a campus radio station, a writing club, a design house, and a media research arm.

Join us at DMC — create exceptional campaigns that connect.


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DMC gave me a
strong foundation in understanding how
new media affects media usage, cultures and integration with other media within the marketing mix over time. The course also developed my interest in new media and naturally prompted me to seek a career in the new media world."

Mr Ivan Zeng
Founder & Partner in WE!
(a digital agency)


Contact DMC Course Chair
Mr Tan Bee Thiam at 6870 8336 
or email him at tan_bee_thiam@sp.edu.sg