Visual Communication is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication mediums and tools in order to convey a message from a client to a particular audience.
By combining words and pictures, numbers and charts, photographs and illustrations, video and visual effects, a well-conceived visual communication design informs, persuades, organises, stimulates, locates, identifies, attracts attention and provides a memorable experience.
The Diploma in Visual Communication and Media Design (formerly known as Diploma in Creative Media Design), jointly offered by the School of Design and the School of Digital Media and Infocomm Technology, is designed to provide a holistic design education that incorporates aesthetics, humanities and social sciences, technology and the integrated use of various media.
It is unique in that the curriculum is structured and taught with the primary focus of training specialists who have a firm grounding in the design fundamentals and at the same time possess the formal skills needed to think critically and solve problems creatively. This will enable them to function not only in a variety of existing media environments, but also in new and emerging ones as well.
What We Offer
We equip students with practical knowledge and mind-skills, with in-depth exploration of your creative potential to achieve breakthroughs in design innovation for a variety of media forms including print, web and TV.
Our Design Studios are work areas integrated with computer workstations equipped with state-of-the-art software. The Drawing Studio and Photography Studio are specially built to cater to the necessary creative space that best facilitates artistic exploration and experimentation by students.
Students will be exposed to industry best practices, and real-world creative agency scenarios through industry visits, guest speakers and real-life projects.
Challenges and Opportunities
Explore and exploit technologies, tools, techniques and methods to create innovative and inspiring designs for print and interactive media.
Make full use of opportunities to exercise creativity to generate winning concepts and develop a portfolio of exciting work.
There are also opportunities to be trained for the World Skills Competition as well as be exposed to world-class standards of design through invited speakers, international design forums and world-wide competitions.
Gain relevant and valuable first-hand industrial experience in your industrial attachment with reputable organisations to enhance your career prospects.