Box with Legends 2017
Box with Legends 2017, in collaboration with Legends Fight Sport (LFS), is a project to promote boxing among tertiary students. The objectives are to increase awareness and stimulate interest in the local boxing scene through creative marketing ideas that are relatable to students.
The team conceptualised and implemented a social media plan, and held an event at Singapore Polytechnic, T11 Square, on 31 October 2017. International Boxing Organisation (IBO) Super Featherweight champion, Muhamad Ridhwan (TCW), was also a special guest at the event.
The group fulfilled a spectrum of roles and responsibilities. Among others, they designed fact posts for the social media program to educate the target audience about boxing. To create variety in the content, the team created a GIF contest with attractive giveaways. They set up and oversaw the event, assisted by volunteers; activities included try-outs with LFS trainers, fitness challenges and quizzes.
The project reached out to over 600 people and was a success, as seen from the Instagram followers that exceeded target and the event that garnered over 200 participants. Positive feedback from participants and volunteers attest to the increase in knowledge as well as interest shown in boxing.
|The team together with Muhamad Ridhwan (TCW) and his IBO belt|
|A participant having fun at the interactive vending machine!|
|Muhamad Ridhwan (TCW) demonstrating sparring||Participants redeeming their free gifts|