Mediacorp Experience 1st Anniversary PR Tours
Mediacorp Experience is a 60-minute interactive tour that allows visitors to step into the world of Mediacorp and experience what it is like being a TV Star, radio DJ, news presenter and more!
The Mediacorp Experience team collaborated with students from the Diploma in Integrated Events and Project Management for a two-day event from 11 to 12 October 2018, to organise and run Public Relations (PR) tours to Mediacorp Experience in Mediacorp Campus.
The project team was involved in planning and execution of these PR tours; the team also researched, shortlisted and recommended a list of organisations according to requirements from Mediacorp Experience team. Organizations present included Ministry of Education, Singapore Police Force, Seagate and Singapore Airlines.
During the event, the project team managed and ran a total of 6 tours. The students were involved as Tour Managers and Tour Facilitators; duties included hosting at different segments of the tour route. Mediacorp Artiste, Pierre Png from the TV series – The Little Nyonya – was also present at a segment!
The event was a success with an attendance of over 90%. 79% of guests gave a 5/5 rating on the experience. The collaboration enabled the project team to gain insights of the media industry and exposure to the planning and execution of a PR event.
|Team member Bernice briefing guests on interactive activities at Replicated Drama Set||Team photo with Supervisor Ms Sally Ng|
|Replicated Drama Set sharing by Mediacorp Artiste, Pierre Png||Janlia assisting guests in the experience at Toggle VR 360 Experience|