The Diploma in Experience & Communication Design trains students to be versatile creative thinkers, who can 
deliver beyond the visual experience of a brand.

The diploma offers solid foundation in visual communication skillsets - visual design, advertising, branding, 
photography and video production, user experience and interaction design - and cultivates a deeper understanding of user-centred design.

Students are trained to question, challenge and rethink experiences that shape image, place and object 
design. Through exploratory and client-based projects, you will refine your creativity, imagination and thinking, and be ready with a strong portfolio to join a future economy powered by design.


Course Highlights

  • Integrated curriculum which provides a firm grounding in design fundamentals and formal skills needed to think critically and solve problems creatively
  • Insights into professional practice through engagements of practitioners and guest speakers in the industry, through life projects and through industrial training programme in creative industry
  • A student-run integrated design agency called The Student Agency, which provides opportunities for students to work on live projects
  • New, purpose-built learning spaces in the new Design School Building, with "home-based" Design Studios, workshops and photography studio that are practice-oriented teaching environments with multimedia facilities


Be part of the creative economy

There is a real need at this point in Singapore's creative history to provide lessons that deal with the practices in today's leading agencies. Making it a diploma level will significantly increase the standard of creativity as it will be taken more seriously. The syllabus covered by Singapore Polytechnic is relevant and vital to the growth and understanding of today's up and coming creative talents. Not only will they be able to compete creatively on a global level, they will also understand the industry better as they enter the working world.

Tay Guan Hin
Regional Executive Creative Director,
South East Asia and Global
ECD/JWT Singapore



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