Diploma in Media & Communication (DMC - S86)

What You'll Study

First Year

Module Code

Module Name

Total Hours

MD4108

Advertising

More

45

MD4110

Branded Video Content I

More

60

MD4104

Branding Fundamentals

More

45

MD4107

Building a Brand

More

45

MD4106

Business for Communication Professionals

More

45

LC1060

Critical and Analytical Thinking

More

30

MD4111

Introduction to Psychology

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90

MD4103

Introduction to Storytelling

More

60

LC1061

Narrative Thinking

More

30

MD4109

Professional Communication

More

120

MD4105

Qualitative Research

More

60

MD4102

Visual Communication

More

90

MD4101

Writing Across Media Platforms

More

90

Second Year

Module Code

Module Name

Total Hours

MD4203

Branded Video Content II

More

90

LC1057

Communicating for Professional Effectiveness

More

30

LC8062

Social Innovation Project

More

45

MD4206

Digital Analytics

More

60

MD4201

Digital Marketing

More

60

-

Elective 1

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-

Elective 2

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MD4207

News and Feature Writing

More

45

MD4202

Public Relations Fundamentals

More

45

MD4205

Quantitative Research

More

60

MD4204

Web Programming & Design

More

45

Options (Choose one)

Module Code

Module Name

Total Hours

MD4211

Art Direction for Advertising

More

90

MD4209

Public Relations in Practice

More

90

MD4210

Trends in Advertising

More

90

Third Year

Module Code

Module Name

Total Hours

-

Elective 3

More

MD4302

Final Year Project

More

120

IC8004

Internship Programme

More

756

MD4301

Media Law and Ethics

More

60

Options (Choose one)

Module Code

Module Name

Total Hours

MD4303

Content Marketing Strategies

More

90

MD4304

Total Journalism

More

90

MD4305

Filmmaking

More

45

MD4306

TV Production & Management

More

90

Please note: Course structure subject to change.

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