Diploma in Media, Arts & Design (Course Code: S29)
Frequently Asked Questions
About the Diploma in Media, Arts & Design (DMAD)
What is DMAD?
The Diploma in Media, Arts & Design (DMAD) is a new Diploma launched by Singapore Polytechnic in response to the evolving needs of the Arts, Design & Media (ADM) sector. It trains students in one core discipline and gives students the choice of developing other complementary skillsets in the ADM areas. This prepares students to be competent, adaptable and to thrive in a constantly changing environment.
What is the reason for merging your previous diplomas into one diploma?
As the industry landscape shifts with emerging technologies, disruptions and consolidations, many jobs can no longer operate in silo. There is a growing need for a broad based curriculum that equips students not just with a deep domain specialisation,
but also with other supporting skillsets that are required for their careers.
DMAD allows students to go beyond their domain areas by further exposing and equipping students with a broad range of complementary skillsets to meet the demands of the ADM industry and support them in
their future careers.
When will DMAD be offered?
We will be admitting our first batch of DMAD students in Academic Year 2021 (April 2021) through the existing admissions exercises, including the Early Admissions Exercise in June 2020.
I was interested in one of your diploma programmes but it is no longer available. How will I know if DMAD suits me?
The DMAD course will offer 8 specialisations, which are mapped to the 8 existing diplomas. In Semester 1 of Year 1, students will have the opportunity to offer 4 'taster' modules, and can choose from a range of 8 modules from each of the specialisations. This will allow students to gain a broad understanding of the ADM sector, and decide whether a certain specialisation suits them. They will then make their selection and begin their specialisation in Semester 2 of Year 1.
About DMAD's 8 specialisations
What are the specialisations offered?
DMAD offers 8 specialisations in:
1. Applied Drama & Psychology (mapped to previous Diploma in Applied Drama & Psychology)
2. Animation & Game Art (mapped to previous Diploma in Digital Animation)
3. Design for Communication & Experience (mapped to previous Diploma in Experience & Communication Design)
4. Game Design & Development (mapped to previous Diploma in Game Design & Development)
5. Integrated Marketing Communications (mapped to previous Diploma in Media & Communication)
6. Motion Design & Effects (mapped to previous Diploma in Visual Effects & Motion Graphics)
7. Music Production (mapped to previous Diploma in Music & Audio Technology)
8. Story & Content Creation (mapped to previous Diploma in Creative Writing For TV & New Media)
to view specialisations
What is the rationale for offering these specialisations and are they an indication of industry needs?
The specialisations offered cater to the demands of the ADM industry.
As the industry landscape shifts with emerging technologies, disruptions and consolidations, many jobs can no longer operate in silo. There is a growing need for a broad based curriculum that equips students not just with a deep domain specialisation, but also with numerous other supporting skillsets that are required for their careers.
DMAD allows students to go beyond their domain areas by further exposing and equipping students with a broad range of complementary skillsets to support them in their future careers.
When and how will specialisations be allocated? Will I be assured of a place in a chosen specialisation?
All DMAD students will choose their specialisation at the end of the foundation programme in Year 1 Semester 1. Students will be streamed into the specialisations based on their aptitude, passion and performance in their various foundation modules.
Why can't all DMAD students be offered a specialisation of their choice?
Admissions to the specialisations will be based on students' performance in Semester 1 of Year 1, and subject to available vacancies in that particular specialisation.
Can I switch to another specialisation if my current specialisation does not suit me?
Students should decide on their specialisation carefully. Switching specialisations is not encouraged, as each specialisation is fairly distinct and switching mid-way could result in delays to course completion and graduation.
I am interested in two specialisations. Can I take modules from both specialisations?
It is not possible to take modules from both specialisations as each specialisation has its unique domain path.
However, there will be fundamental modules from each specialisation that will be offered to students as electives, to allow students to broaden their skillsets in their second and final years.
Further education & employment opportunities
After graduating from DMAD, will I be able to further my studies at a local or overseas university?
Graduates from DMAD can seek articulation into degree programmes with local and overseas universities.
After graduating from DMAD, can I continue to upgrade my skills at Singapore Polytechnic?
SP's Media, Arts & Design School offers a comprehensive range of continuing education & training courses for graduates who wish to upgrade their skills.
Please click here
for more information.
What are my career prospects if I graduate from the DMAD?
Graduates from DMAD will find ample employment opportunities in the Design, Media, Music and Social Services industry.
Please click here for more information on the different types of employment opportunities available.
Would the more broad-based nature of the DMAD place me at a disadvantage in the job market, compared to my seniors?
The DMAD will have 8 specialisation tracks, with similar learning outcomes as the 8 diplomas that the DMAD replaces. As such, DMAD graduates would be no less equipped with specialised knowledge and skills in their chosen field as their seniors in the 8 diploma courses. In addition, DMAD graduates would benefit from broader-based exposure to the ADM sector as a whole, including the option to choose from 'taster' modules in all 8 specialisations.
For applicants applying through the Early Admissions Exercise (EAE)
What is the EAE process like for DMAD?
The EAE process for DMAD consists of 2 stages.
In the first stage, applicants will be required to sit for an online assessment. Shortlisted applicants will then be invited to the second stage.
The second stage involves an interview by a panel of lecturers. The interview panel will be looking to get to know the applicant better and to assess their passion in their selected area. Applicants are strongly encouraged to showcase their portfolio related to their area of passion during the interview. In light of COVID-19, these interviews will be conducted online.
I have prepared my EAE portfolio to apply for a diploma that you previously offered. Will my EAE portfolio still be considered if I'm applying for DMAD through EAE?
Yes. Applicants are strongly encouraged to showcase their portfolio related to their area of passion during the interview.
The specialisations offered in DMAD are mapped to the previous 8 diplomas offered by the Media, Arts & Design School and EAE applicants should indicate which specialisation they have an aptitude for.
For applicants with working experience
Can applicants with working experience apply for DMAD?
Singapore Citizens and Permanent Residents with at least two years of relevant work experience in any of the DMAD specialisations are invited to apply.
Candidates will be assessed based on work experience, course academic entry requirements [e.g., English, Maths, relevant subject(s)], interview and other assessments.
Can working adults apply for DMAD through EAE?
Working adults who are interested to apply for DMAD through EAE will generally need to have two years or more of relevant work experience.
As a general gauge, two years of work experience is of sufficient duration to provide applicants with the necessary exposure to meaningfully pick up and accumulate new skills and knowledge relevant to the course, as well confirm their interest in the field.
How will an applicant’s work experience be assessed and considered relevant for DMAD?
Applicants’ work experience will be assessed holistically to consider the relevance of their demonstrated competencies and skills for their courses of interest.
Applicants will need to submit their employment records together with their application, as well as employer recommendations where available.