DESIGN FOR COMMUNICATION & EXPERIENCE (DCX)
Critical and Analytical ThinkingMore
This module aims to equip students with skills in critical and analytical thinking, which includes the ability to evaluate different perspectives, articulate a point of view and support it with relevant and credible evidence. The module also provides students with opportunities to practise information literacy, and critical and analytical thinking skills through the exploration of contemporary local and global issues.
Digital Photography & Image ProcessingMore
This module exposes students to the theory and practice of digital photography within the framework of an integrative digital workflow, including the finer points of digital image enhancement & manipulation. Students will be taught product and portrait photography and learn the essentials of controlling and balancing artificial lights with natural lights to achieve impactful aesthetics for photography.
Students will focus on studio and outdoor digital photography and equipped with the fundamentals of preparing digital images and advanced image manipulation techniques. By the end of the module, students would have created a portfolio of photographic fine prints for commercial applications.
Education and Career Guidance 1: Personal DevelopmentMore
This module aims to help you discover your strengths, values and interests. It also supports you in making informed educational and career choices to achieve your career aspirations.
Experience Design StudioMore
This module aims to introduce the fundamental principles of design through the lens of User Experience Design. Students will begin to learn a new set of language that is pertaining to design. The Design Studio aims to develop an understanding of the design process teaching the students to adopt critical thinking, ways of ideation and exploring different methodologies.
Through the study of a wide repertoire of both physical and digital UX, students will immerse in understanding of how users relate and respond to experiences, in order to create human centered design holistically across different touchpoints. From low to high fidelity, insights are translated to visual prototypes, shifting from paper to screen where they are equipped to use software tools in order to simulate as well as animate the user interactions.
Choose 4 out of 8 taster modules.
Motion Analysis & TechniquesMore
This module aims to deliver a practical approach to designing moving images for graphic communication solutions. Students will learn to create 2D motion graphics as a medium for design expression. Through studio sessions students will explore key concepts and processes, such as ideation, storyboarding, sequencing, graphical illustration, animation, audio insertion and special effects for 2D motion graphics projects.
Narrative Thinking (NAT)More
This module aims to equip students with the skills to critically evaluate the elements of narratives used in a variety of contexts, and to appreciate and harness the power of storytelling in our daily life. Students will analyse narratives to connect and contextualise self to society, and learn to craft impactful personal narratives to inspire or influence others.
The ability to think about an issue systematically and look at it across different disciplines are key skills needed in to solve complex real-world issues. PlayLab aims to cultivate these skillsets through playful and creative problem solving in order to generate, embrace and execute new and innovative ideas. In this module, students will learn how to tackle a complex issue over 3-Phases: (i) Understanding the Problem, (ii) Envisioning Solutions and (iii) Articulating the Idea. Through this process, they will develop communication and collaboration skills, a curious mindset, a willingness to experiment, and an openness to new ideas.
Principles of DesignMore
This module is part of the Foundry Programme which provides first-year students with foundational competencies needed in the media, arts and design sectors.
Design is a basic skillset in the creation of effective animations, games, videos, marketing campaigns, etc., and plays a vital role in shaping and improving the user experience across all disciplines in the creative industry. This module introduces students to the basic principles of design in the form of visual hierarchy and flow, through the disciplines of photography, digital imaging and illustration.
Students will learn how to create composition as a whole using design elements such as lines, shapes, space, colour and typography. By the end of the modules, students will be equipped with the vocabulary of the medium and basic digital skills to transform their images into meaningful methods of communication.
In this module, students will develop creative thinking skills as they learn how to create effective designs for various audiences/users and platforms.
Sports For LifeMore
Sports for Life (SFL) is a physical education programme that has become part of the Graduation Criteria for ALL Year 1 students matriculated since AY2018/19.
During this e-learning Semester, Year 1 students can choose their preferred module from a selection of 9 sports.
SFL aims to encourage students to lead an active lifestyle by following a holistic e-learning package with videos and supplementary materials that focuses on acquiring knowledge, rules of the game, basic sports techniques and maintaining fitness. Besides physical activity, the e-learning curriculum also comprises of syllabus on Mental Wellness and Personal Leadership using 7 Habits of Highly Effective College Students.
This module introduces students to the creative writing process. Students will examine the history of storytelling and how stories are used to teach life lessons. They will learn the elements of a good story and be taken through a step-by-step journey of crafting a story from ideation to editing. Students will be exposed to writing for different audiences, genres and media platforms.
Understanding Humans & CommunitiesMore
Understanding how we think and behave as individuals and as part of a community is essential when crafting effective and memorable stories and experiences for a certain target audience. This module will introduce basic cognitive processes and examine how our behaviors are influenced by social processes. Students will also gain a deeper understanding of their community by learning about how cultural and social norms affect our behavior, and vice versa.
This module offers a focused study of graphic concepts and practice of graphic design. Students will build upon basic graphic recognition and application through principles of design, art direction, typography, information graphics and imaging software. By the end of the module, students will explore and apply their knowledge gained through an integrated design project. This module also would provide students with opportunities to expand the various aspects of design and integrating them into other modules.
Brand Communication Studio 1More
This module provides a rich introduction to the fundamentals of advertising. With today’s advertising changing at an unprecedented pace, students will understand the role of the creative team and adopt advertising techniques to build strong brand attachments between consumers and brands.
Brand Communication Studio 2More
This module will examine the many ways that advertising is represented in today’s context. It presents students with opportunities to develop an in-depth understanding of buying behaviour, insight, big idea, planning, and advertising campaigns. Together with the skills and techniques learnt, the module is designed to produce strategic thinkers to create, art direct, and develop a clear communication plan to solve real problems.
Brand Experience Studio 1More
This module introduces the power of brands through understanding the branding principles. Students will understand the growing role of brand building and learn to adopt key stages in the brand development process to redefine what used to be called corporate design more holistically and playfully.
Brand Experience Studio 2More
This module will examine what branding means in today’s context. It presents students with opportunities to discover the mechanics of branding and factors such as buying behaviour and consumption patterns essential for a successful brand. The module is designed to produce creative communicators who will develop assets that bring brands to life in today’s challenging landscape.
Creative Video Content CreationMore
This module exposes students to the theory and practice of digital video production for creative video content creation. Students will be taught the importance of creative video content creation through learning social media marketing. Students will learn the essential video storytelling, story structure, video camera techniques, audio capture techniques, non-linear editing techniques and learn the essentials of controlling and balancing artificial lights with natural lights to achieve impactful aesthetics for videography.
Students will focus on pre-production, production and post-production, and be equipped with the fundamentals to prepare a digital video in various formats for different social media platforms. By the end of the module, students will be expected to create a showreel of creative video content for the various social media platform.
Digital Product Design StudioMore
In this module, students will learn the basics of digital design, as well as front-end development for web. Students will begin with a practical understanding of information hierarchy and interface design, which escalates into the planning and production of multi-page web and mobile application projects. The module focuses on digital product design with the emphasis on user needs analysis.
Education And Career Guidance 2More
This module helps you to discover and develop the skills, knowledge and attitudes needed for work effectiveness. Upon completion of the module, you should be able to develop professional skills and build interpersonal relationships, acquire the skills to seek and secure work, develop the ability to adapt and respond effectively to changes at work, and appreciate and respect the diversity of individuals, culture and work environment. You would also learn to be financially savvy consumers.
MAD Studio ProjectMore
The MAD Studio Project aims to build on the interdisciplinary practices taught in PlayLab in order to further develop students’ ability to generate new ideas and contribute to innovations. Students will work in mixed groups and take on complex, real-world industry projects. They will draw on the domain knowledge and skills from their own tracks, as well as those of their peers from other tracks, in order to gain a deeper understanding of an issue, and transform them into new knowledge which confronts the challenges of the present world. This module is a facilitated time and space for students to explore across the disciplines of creative perspectives, which necessarily includes research and design, problem-solving and communication of ideas. The teaching facilitation will also embrace the design inquiry cycle that enables learners to mind shift and lead into a convergence of viewpoints.
This module equips students with the skills to design a portfolio package to aid them in their post-polytechnic placement in the industry, and the required skills to market themselves suitably to the potential employers. Students will have their personal branding differentiated and articulated, and their works archived on a chosen platform creatively. They will also be trained to present themselves professionally at interview sessions, and identifying opportunities through industry networking.
Social Innovation ProjectMore
This module aims to equip students with a Design Thinking mindset in a social innovation context. Students collaborate in multi-disciplinary groups to apply Design Thinking tools and methods to create innovative prototype solutions for local social issues. In the process, they will develop a better understanding of themselves, and empathy for a local community in need.
Experience Design Studio 2More
Final Year ProjectMore
The Final-Year Project is an opportunity for students to integrate, apply and deepen the knowledge, skillsets and competencies (both technical and general) they have gained over the course of their study. Building on the skills taught in PlayLab and the MAD Studio Project, students will work in mixed groups to tackle complex real-world issues through industry projects. They will learn how to research and generate new, innovative solutions that go beyond a single domain, while considering other factors such as meeting a business-end, dealing with resource constraints, as well as taking advantage of social, cultural and economic trends. They will also learn how to communicate with their stakeholders and manage a project. By the end of this module, students will deepen their skills in acquiring and synthesising knowledge from across disciplines and develop resilience and an entrepreneurial spirit in tackling complex problems.
This module aims to immerse students with the real-world industry experience. This programme comprises a 22-week enhanced internship programme integrating a structured learning outcome which facilitates authentic learning.