INTEGRATED MARKETING COMMUNICATIONS (IMC)

YEAR 1

Module Code

Module Name

Total Hours

MD4112

Branding Fundamentals

More

60

LC1060

Critical and Analytical Thinking

More

30

SP110B

Education and Career Guidance 1: Personal Development

More

30

MD002x

MAD Taster

More

90

LC1061

Narrative Thinking (NAT)

More

30

MD0041

PlayLab

More

60

EP9999

Polywide Elective

More

60

MD0044

Principles of Design

More

60

MD4113

Research Methods

More

90

PE9999

Sports For Life

More

30

MD0042

Story Craft

More

60

MD0043

Understanding Humans & Communities

More

60

MD0002

Video and Audio Fundamentals

More

60

MD4114

Writing Across Media Platforms

More

60

YEAR 2

Module Code

Module Name

Total Hours

MD4213

Advertising

More

45

MD4214

Building A Brand

More

45

MD4206

Digital Analytics

More

60

MD4215

Digital Content Development

More

60

MD4201

Digital Marketing

More

60

SP210B

Education And Career Guidance 2

More

15

MD0051

MAD Studio Project

More

90

MD0052

MAD White Space 1

More

60

MD0053

MAD White Space 2

More

60

EP9999

Polywide Elective

More

60

MD4212

Public Relations

More

45

LC8062

Social Innovation Project

More

45

MD4216

Web Design

More

45

MD4217

Writing for News, Features and Branded Content

More

45

YEAR 3

Module Code

Module Name

Total Hours

MD4310

Final Year Project

More

180

MD4309

IMC Studio Project

More

105

IC8004

Internship Programme

More

484

MD4307

Media Law and Ethics

More

45

EP9999

Polywide Elective

More

60

 

 

 

 

MAD Gradshow 2021












Contact Us
MADoutreach@sp.edu.sg

 




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