Principles of DesignMore
This module is part of the Foundry Programme which provides first-year students with foundational competencies needed in the media, arts and design sectors.
Design is a basic skillset in the creation of effective animations, games, videos, marketing campaigns, etc., and plays a vital role in shaping and improving the user experience across all disciplines in the creative industry. This module introduces students to the basic principles of design in the form of visual hierarchy and flow, through the disciplines of photography, digital imaging and illustration.
Students will learn how to create composition as a whole using design elements such as lines, shapes, space, colour and typography. By the end of the modules, students will be equipped with the vocabulary of the medium and basic digital skills to transform their images into meaningful methods of communication.
In this module, students will develop creative thinking skills as they learn how to create effective designs for various audiences/users and platforms.