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Learning to Grow in the Realm of Digital Marketing

Jun 26, 2018, 11:14 AM by User Not Found
With digital communication becoming more prevalent these days, digital marketing is no longer seen as an offshoot of traditional marketing. In recent years, it has come into its own with the recent Admaster report revealing that 70% of advertisers are willing to continue to increase their digital marketing budget for 2018.

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With digital communication becoming more prevalent these days, digital marketing is no longer seen as an offshoot of traditional marketing. In recent years, it has come into its own with the recent Admaster report revealing that 70% of advertisers are willing to continue to increase their digital marketing budget for 2018.

 

Singapore has a high digital consumption rate. Out of the total Singaporean population of 5.74 million,

 

  • 82% use Internet
  • 78% use mobile Internet
  • 77% are active on social media

It's no surprise that an increasing number of businesses in Singapore are using digital marketing to reach out to their target audience.

 

As with any emerging skill area, the growing popularity of digital marketing in Singapore has led to a surge in demand for professionals with experience in digital marketing. To embark or enhance your skills in this industry, do take a look at the following courses.

 

ESSENTIALS OF DIGITAL MARKETING

 

This is a 1 ½ Day short course targeted to executives, managers, and entrepreneurs, who want to develop an understanding of the digital marketing basics. Professionals share their experience and insights with the participants through a seminar and a day-long workshop.

 

This course is eligible for SkillsFuture Credit as well as SkillsFuture Series funding.

 

DIGITAL MARKETING AND ANALYTICS FOR SMES

 

This 8 hour course serves as an introduction to people who want to know more about digital marketing and analytics. It’s also targeted to train small and medium businesses looking to build their online presence.

 

If you are a Singaporean aged 25 years or above, you can use your SkillsFuture Credit to pay this course.

 

EARN AND LEARN PROGRAMME IN DIGITAL CONTENT MARKETING

 

Are you a fresh polytechnic graduate looking for on-the-job training while you hone your digital content marketing skills? Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS) jointly offer an Earn and Learn Programme in Digital Content Marketing (ELP-DCM) to polytechnic graduates. On completing the programme successfully, participants receive an incentive of S$5,000. You can learn more about the terms & conditions here.

 

SPECIALIST DIPLOMA IN DIGITAL MARKETING AND ANALYTICS

 

The 1-year part-time course is targeted to professionals, who wish to develop skills in digital marketing and analytics. Participants will develop an in-depth understanding of different digital marketing strategies and how they can implement them to

  1. Achieve overall marketing goals
  2. Build brand identity

If you are a Singaporean aged 25 years or more, you can use your SkillsFuture Credit to pay this course.

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