With digital communication becoming more prevalent these days, digital marketing is no longer seen as an offshoot of traditional marketing. In recent years, it has come into its own with the recent Admaster report revealing that 70% of advertisers are willing to continue to increase their digital marketing budget for 2018.

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Coolest thing about blockchain is no single organisation manages it.

Think of an online spreadsheet that’s shared across the network among all participants. Each has a copy and can communicate directly with another.

When there’s a transaction, the details are recorded and checked against the criteria set by the blockchain protocol. Once the computers in the network, called 'nodes', reach an agreement, the record is added to the spreadsheet.

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