course-banner-img Media Arts Design-2

Creating Powerful Videos to Promote Sales

Topic:ICT, Media & Design

Course Type:Short & Modular Courses

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  • Course Date:

  • Registration Period:

  • Time:

    8 hours
  • Mode of Training:

    Blended (F2F & Online Synchronous)
  • Venue:

    Singapore Polytechnic
  • Funding:

    Eligible for SkillsFuture Credit

*Please note that once the maximum class size is reached, the online registration will be closed.
You may register your interest, and would be notified if there is new run.

Course Objective

The course is designed to help participants create and output the video from their devices to social media with the focus of using the most direct route to getting result. The key considerations for the courses are to ensure participants can create with minimum training in media and design.  

The course equips participants with quick and practical solutions for brainstorming, creating videos for social media. It will be completed with minimum effort and done with a mobile device. Participants will be going through the basics in pre-production, production and post-production.

Course Outline

By the end of the course, participants will be able to: 

1. Apply the basics behind marketing video production.
2. Transform ideas into a marketing video.
3. Mix audio, video, graphics and text.
4. Deliver the message in various platforms.

Topics to be covered

1. Introduction to different types of marketing videos out there and why they are engaging.
2. Introduction to basic scriptwriting and ideation
3. Introduction to basic camera operations
4. Introduction to basic light and sound
5. Introduction to basic editing 
6. Basic colour correction and upload 
7. Practical Assessment 

Minimum Requirements

Basic understanding on working with mobile devices.

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the assessment and meet at least 75% attendance rat

Suitable for

SME Employees or Employers/E-Commerce Practitioners/Prospective Entrepreneurs 

Course Fees

Full Fees (before GST): $340.00

Applicants/Eligibility SkillsFuture Funding GST* Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹ $306.00 $8.16 $42.16
Singapore Citizens aged below 40 $238.00 $8.16 $110.16
Singapore Permanent Residents and LTVP+ Holders $238.00 $8.16 $110.16
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² $306.00 $8.16 $42.16
Others (Full fees payable) $0.00 $27.20 $367.20

*As announced at Budget 2022, there will be no increase in government fees and charges for Singaporeans from 1 Jan 2023 to 31 Dec 2023. Also, as per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

¹ Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
² Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
One-Stop Service Centre

c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available.

2. All successful applicants will be notified with a letter of confirmation via email.

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