Course Details

Specialist Diploma in Digital Marketing & Analytics

Overview

  • Course Date:

    19 Oct 2026 to 30 Sep 2027

  • Registration Period:

    8 Jun 2026 to 31 Aug 2026

  • Duration/Frequency:

    Self Directed Asynchronous E-Learning & Wednesday Tutorial hybrid classes per week (6.30pm -9.30pm)

  • Mode of Training:

    Classroom

Class schedule:
Every Wednesday 
6:30pm - 9:30pm

Duration:
300 hours (1 year)

Enquiries:
For enquiries, please email to ptenquiry@sp.edu.sg.

Please refer to the Academic Calendar.

What You Will Learn

Lead smarter digital marketing strategies with data-driven insights!

As digital platforms and consumer behaviours continue to evolve, organisations need marketers who can do more than create content – they need professionals who can combine creativity with data-driven decision-making.

Through this Specialist Diploma in Digital Marketing and Analytics, you will gain practical skills in digital strategy, marketing analytics, social commerce, and consumer insights using industry-standard platforms to help brands drive measurable growth in the digital economy. Learn to effectively engage audiences, optimise campaigns, and leverage analytics tools to make informed marketing decisions across rapidly changing digital platforms.

Key Outcomes
  • Develop digital marketing strategies using consumer insights, market research, and digital media analysis
  • Plan and execute search engine marketing (SEM), content marketing, and multi-channel digital campaigns
  • Create engaging digital content including copywriting, social media content, livestreams, and e-commerce campaign assets
  • Apply marketing analytics, data modelling, and performance analysis to optimise customer engagement and conversions
  • Build and manage brand presence across social media through public relations, affiliate marketing, and reputation management
  • Execute end-to-end digital marketing campaigns through hands-on capstone projects covering strategy, content creation, campaign management, and post-campaign analysis

Designed For
Aspiring marketing professionals and business executives looking to advance your career in digital marketing, brand management, social media marketing, content strategy, and data-driven marketing roles across industries.

More Information

This is a 1-year part-time course consisting of 2 Post-Diploma Certificates conducted over 2 semesters.  

To provide you a flexible learning experience, over 70% of the course is conducted asynchronously, meaning you can learn online at your own pace. You will still have the opportunity to engage your lecturers and peers at regular check-in periods. The remaining 30% of the course is conducted either onsite on campus or through online lessons.

Post-Diploma CertificateKey Modules
PDC 1 - Post-Diploma Certificate in Digital Marketing Research, Planning and Execution- Digital Consumers and Emerging Technologies
- Digital Marketing Strategy and Planning
- Strategic Digital Content Generation
PDC 2 - Post-Diploma Certificate in Digital Marketing Management & Analytics- Digital Marketing Management
- Brand Strategies Across Social Media
- Digital Marketing Competency Capstone

Please click here for the module synopsis.

For more information on the course, click on the “Register” button. 

 

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Last updated: 11 June 2025

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