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Writing Press Releases

Topic:Professional Development & Leadership

Course Type:Short & Modular Courses

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  • Course Date:

  • Registration Period:

  • Time:

    7 hours
  • Mode of Training:

    Facilitated Learning (Online Synchronous)
  • Venue:

  • Funding:

    Eligible for SkillsFuture Credit

There will be hands-on and step-by-step training for untrained participants (who are often double-hatting in a PR-Public Relations role) to handle the media during a sudden crisis.

Course Objective

This course equips participants with skills to identify the functions of press releases, write effective press releases and how to liaise with the media.

Course Outline

By the end of the course, participants will be equipped with skills to: 

• Identify the functions of press releases
• Write effective press releases
• Contact and liaise with the media

Minimum Requirements

Pass in “O” level English Language.

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the examination and meet at least 75% attendance rate

Suitable for

• Store / Outlet Manager in the Retail sector
• Personnel in a supervisory / management position in Professional Services

Course Fees

Applicants/Eligibility SkillsFuture Funding GST* Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹ $522.00 $13.92 $71.92
Singapore Citizens aged below 40 $406.00 $13.92 $187.92
Singapore Permanent Residents and LTVP+ Holders $406.00 $13.92 $187.92
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² $522.00 $13.92 $71.92
Others (Full fees payable) $0.00 $46.40 $626.40

*As announced at Budget 2022, there will be no increase in government fees and charges for Singaporeans from 1 Jan 2023 to 31 Dec 2023. Also, as per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
One-Stop Service Centre

c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available.

2. All successful applicants will be notified with a letter of confirmation via email.

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