Looking to get a head start in your career, while still furthering your education and deepening your skills in digital content marketing?  The Earn and Learn Programme in Digital Content Marketing (ELP-DCM) can be your answer.

Jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS), the ELP-DCM is a 12-month work-study programme created out of a convergence of three industries: Media, Marketing and Info-communication Technology. The programme is targeted at motivated fresh polytechnic graduates who want to stand out from the crowd by jump-starting their full-time careers with ELP companies (with full pay), while simultaneously receiving sponsored part-time structured training in digital content marketing from SP and SUSS.

Course Objectives

The ELP-DCM is designed to deepen the skills and knowledge of participants in Digital Content Marketing, through structured institutional-based learning, complemented by on-the-job training by participating employers.

Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action” (Content Marketing Institute).




Suitable for

Motivated fresh polytechnic graduates from the sectors below, who are seeking to launch their careers with reputable companies at competitive full-time salaries, while at the same time receiving fully sponsored part-time training in digital content marketing from SP and SUSS:

  • Business/ marketing
  • Design
  • Info-communications
  • Media and communication

Course Pathway
SUSS Pathway

After the ELP, interested graduates may choose to continue with another 3 modules (about 6 months), that lead to a certificate and/or credit exemptions for an SUSS minor in Digital Content Marketing. 

Minimum Entry Requirements

1. The entry requirements for ELP participants are:

Applicant must be Singapore Citizen or Singapore Permanent Resident and shall be an employee of a company participating in the ELP. 

The applicant shall be a graduate from Full-time Polytechnic Diploma/ ITE Technical Diploma/ ITE Technical Engineer Diploma/ ITE Work-Learn Technical Diploma within 5 years of graduation or within 5 years from his last day of National Service Operationally Ready Date (ORD).

The list of eligible diplomas offered by local polytechnics are as follows:



Singapore Polytechnic


Diploma in Business Administration

Diploma in Business Information Technology

Diploma in Business Innovation and Design

Diploma in Creative Writing for Television and New Media

Diploma in Information Technology

Diploma in Media and Communication

Diploma in Visual Communication & Media Design

Nanyang Polytechnic


Diploma in Business Intelligence & Analytics

Diploma in Business Management

Diploma in Marketing

Diploma in Mass Media Management

Diploma in Motion Graphics & Broadcast Design

Diploma in Visual Communication

Ngee Ann Polytechnic


Diploma in Advertising & Public Relations

Diploma in Business Studies

Diploma in Chinese Media & Communication

Diploma in Film, Sound & Video

Diploma in Mass Communication

Temasek Polytechnic


Diploma in Business Information Technology

Diploma in Business Intelligence & Analytics

Diploma in Marketing

Diploma in Communication Design

Diploma in Digital Film & Television

Diploma in Communications & Media Management

Republic Polytechnic


Diploma in Business Applications

Diploma in Consumer Behaviour and Research

Diploma in Mass Communication

Diploma in Media Production and Design

Other fresh local diploma graduates may be considered on a case-by-case basis.

2. The entry requirements for Stackable Module participants are:

Diploma or higher qualification holder in Business/ Marketing, Design, Info-comms or Media and Communication diploma from one of the polytechnics in Singapore. Applicants with other equivalent qualifications will be considered on a case-by-case basis.


Course Outline

Participants in this ELP-DCM programme will undergo a structured 12-month course which comprises of campus-based lessons and on-the-job training at the company’s workplace. E-Learning will also be used to give participants greater flexibility to learn independently at their own pace.

The course consists of five modules conducted over two semesters within one academic year. Classes will generally be conducted one evening (three hours) per week.

Please click here for the module synopses.



Semester 1

(July to Nov)

Video Storytelling Techniques

Social Media Creation & Management

Semester 2

(Jan to May)

Digital Video Content Creation

Web Analytics

Strategic Social Media Management *

* module is conducted by SUSS

Award / Certification / Accreditation

Upon completion of the ELP-DCM, the participant will be awarded a Certificate of Completion.

Course Fees

Earn and Learn Programme in Digital Content Marketing
Semester 1$301.74$804.64$207.74
Semester 2$301.74$804.64$207.74
Total Course Fees:$603.48

The course fees listed above do not include fees for the SUSS module "Strategic Social Media Management" ($390.02 incl. GST + $64.20 (one-time application fees)).

The course fees for ELP participants will be fully sponsored by the hiring company.

Course Fees for Stackable Module


SC < AGE 40

SC >= AGE 40

Video Storytelling Techniques$121.98$81.32
Social Media Creation & Management$121.98$81.32
Digital Video Content Creation$121.98$81.32
Web Analytics$121.98$81.32

Other Fees Payable:

Examination Fee-$16.05
Miscellaneous Fee$7.49$7.49
Statutory Licence Fee (CLASS)$0.94$0.94
Insurance Fee (GPA)$0.85$0.85

- The fees shown (inclusive of 7% GST) are indicative as they are based on prevailing funding policies and subject to review.

- Fee is payable on a semester basis.


Refund Policy:
- Withdraw within 2 weeks before semester commencement, 70% refund of paid course fee.
- Withdraw on or after date of semester commencement, no refund of paid course fee.
Please note that other fees paid are non-refundable.

Date of Course Commencement
Jul 2019

For ELP Participants:

Please download and complete ELP Participation form and submit together with your resume and portfolio to ptenquiry@sp.edu.sg.

As there a variety of media job scopes available, and your resume/portfolio will be forwarded to all ELP companies, please specify in your resume your preferred areas of interest (your top 3 or 4), for better matching by the companies. For example:
-          Advertising (Creative, Media, Digital/Social media, etc)
-          Content Production / Creation
-          Content Marketing / Strategy
-          Design
-          Events Management
-          Media Research
-          Public Relations (including corporate/marketing communications)
-          Writing related
-          Others (please specify)

For non-ELP Participants (stackable module): Application is closed.

Class schedule:
One evening (three hours) per week

200 hours

Email: ptenquiry@sp.edu.sg

For course specific details, please contact the course managers below :
Name: Ms Debra Ng
Email: Debra_NG@sp.edu.sg