The Media, Arts & Design school is pleased to introduce our new Diploma (Conversion) in Digital Marketing and Communication. This is a course we offer to enable non-marketing and communication graduates to further their education in a new knowledge domain as part of the journey in being a life-long learner. This part-time evening course can be completed in one year.
The main aim of the Diploma (Conversion) in Digital Marketing and Communication (NVDMO) course is to equip participants with foundational knowledge and skills of digital marketing and digital marketing communication so that they can be effective in meeting the demands and challenges of the marketplace.
Fresh graduates or working adults with non-marketing educational background who aspire to upgrade their skills set and switch to digital marketing and communication job roles.
Minimum Entry Requirements
The entry requirement for the Diploma (Conversion) in Diploma Marketing and Communication is a diploma or higher qualification in any non-marketing discipline from a local public sector educational institution (PSEI).
Recognition of Prior Learning
Applicants who do not meet the entry requirements may apply for admission to the course by producing evidence of at least 5 years relevant working experience in the area of human resources or supporting information to ascertain their competency readiness. Eligible applicants who are shortlisted may have to go through an interview and/or entrance test.
The Polytechnic reserves the right to shortlist eligible applicants and admit applicants who perform well in the interview and/or entrance test.
The Diploma (Conversion) in Digital Marketing And Communication course is of one-year duration and is conducted on a part-time basis.
Students attend classes two evenings a week for 15 weeks. To complete the course, students must take a total of six academic modules taught within two semesters chalking up a total of 270 instructional hours.
PDC 1 Certificate in Digital Marketing Fundamentals
Module 1 – Marketing Principles
Module 2 – Marketing Analytics
Module 3 – Integrated Digital Marketing
PDC 2 Certificate in Digital Marketing Communication
Module 1 – Social Media Fundamentals
Module 2 – Content Marketing Fundamentals
Module 3 – Integrated Digital Marketing Communication
Please click here for Module Synopsis
Award / Certification / Accreditation
Upon completion of the modules in each semester, the participant will be awarded one Post-Diploma Certificates (PDC) respectively.
Upon successfully acquiring the two PDCs, the participant will be conferred a Diploma (Conversion) in Digital Marketing and Communication from Singapore Polytechnic.
Click here for Funding Incentives and Fees Matters
|DIPLOMA (CONVERSION) IN DIGITAL MARKETING & COMMUNICATION|
|POST DIPLOMA CERTIFICATES (PDC)||SINGAPORE CITIZENS BELOW THE AGE OF 40||SINGAPORE CITIZENS AGED 40 AND ABOVE||SINGAPORE PR||ENHANCED TRAINING SUPPORT FOR SME SCHEME (for SC)*||ENHANCED TRAINING SUPPORT FOR SME SCHEME (for PR)*||OTHERS / REPEAT STUDENTS|
|Certificate in Digital Marketing Fundamentals||$487.52||$325.01||$1,300.05||$335.64||$388.80||$3,250.13|
|Certificate in Digital Communication||$487.52||$325.01||$1,300.05||$335.64||$388.80||$3,250.13|
|Total Course Fees:||$975.04||$650.03||$2,600.10||$671.29||$777.60||$6,500.25|
**PR- Permanent Residents
Other Fees Payable:
|FEE DESCRIPTION||PER SEMESTER (AFTER GST)|
| ||SINGAPORE CITIZENS||SINGAPORE PR AND OTHERS|
|Statutory Licence Fee (CLASS)||$1.01||$1.01|
|Insurance Fee (GPA)||$1.70||$1.70|
- The fees shown (inclusive of 7% GST) are indicative as they are based on prevailing funding policies and subject to review.
- Post-Diploma Certificate Fee is payable on a semester basis.
- Withdraw 2 weeks before semester commencement, 70% refund of paid course fee.
- Withdraw on or after date of semester commencement, no refund of paid course fee.
Please note that other fees paid are
Please click here for application procedure
Date of Course Commencement:
17 Oct 2022
1 Jun - 19 Aug 2022
* Registration may be closed once seats are filled up
270 hours (1 year)
PDC to start with: