Introduction

The SP Business School is pleased to introduce our new Diploma (Conversion) in Marketing Management with Digital Marketing. This is a course we offer to enable non-marketing graduates to further their education in a new knowledge domain as part of the journey in being a life-long learner. This part-time evening course can be completed in one year.

Participants are required to bring computer notebook when attending lessons, as you may need it to access the e-learning materials, writing reports, etc.

Course Objectives

This course aims to address the demands faced by graduates in the fields of engineering, technical, and other non-marketing sectors to acquire sales and marketing knowledge, since a large number of companies require graduates with engineering and technical backgrounds to undertake sales and marketing positions. In this regard, the course curriculum adopts a foundational approach that prepares Diploma and Degree holders for job functions and work responsibilities in the exciting field of marketing.

Suitable for

This course is specially designed for non-marketing graduates currently working in sales, customer services, or marketing-related jobs functions. It is also suitable for those who wish to acquire marketing knowledge and skills so as to prepare themselves for a career in sales and marketing, thus enhancing their job mobility and versatility in the workplace. With the skills and knowledge gained from this course, you will be able to take on new challenges in the field of marketing in all sectors of our rapidly changing economy.

Minimum Entry Requirements

The entry requirement for the Diploma (Conversion) in Marketing Management with Digital Marketing is a diploma or higher qualification in any non-marketing discipline from a local public sector educational institution (PSEI).

Course Outline

The course consists of six modules conducted over two semesters within one academic year. Classes will be conducted in three evenings per week for 15 weeks each semester. This course consists of 2 Post-Diploma Certificates (PDCs). Each PDC will consist of three modules and the details are as follows:

Please click here for Module Synopsis

PDC 1 Post-Diploma Certificate in Marketing Essentials
Module 1 – Marketing Principles
Module 2 – Digital Marketing
Module 3 – Consumer Psychology

PDC 2 Post-Diploma Certificate in Marketing Strategies
Module 1 – Services Marketing & Innovation
Module 2 – Consumer Research & Analytics
Module 3 – Integrated Marketing Communications

Award / Certification / Accreditation

Upon completion of two Post-Diploma Certificates within two-year validity period, the participant will be conferred a Diploma (Conversion) in Marketing Management with Digital Marketing qualification from Singapore Polytechnic..

Course Fees

Click here for Funding Incentives and Fees Matters.

- The fees shown (inclusive of 7% GST) are indicative as they are based on prevailing funding policies and subject to review.

- Post Diploma Module Certificate fee is payable on a semester basis.

Refund Policy:

- Withdraw within 2 weeks before semester commencement, 70% refund of paid course fee.

- Withdraw on or after date of semester commencement, no refund of paid course fee.

Please note that other fees paid are non-refundable.

Please click here for application procedure

Date of Course Commencement:
14 Oct 2019

Academic Calendar

Registration Period:
1 Jun 2019 - 31 Jul 2019

* Registration may be closed once seats are filled up

Class schedule:
Every Tue, Wed & Thu
6:30pm - 9:30pm

Duration:
300 hours (1 year)

PDC to start with:
PDC1

Enquiries
Email: ptenquiry@sp.edu.sg

For course specific details,
please contact the course manager:
Name: Ms Veronica Wong
Email:veronicawong@sp.edu.sg