In our digitally connected world, businesses have increased digital requirements. Creative media specialist jobs (including online video content creation) has been projected to grow by 4,700 in the next three years (IMDA Manpower Survey, 2018).
To address these industry needs, the School of Media, Arts and Design is pleased to introduce our new Specialist Diploma in Digital Content Marketing (SD-DCM), jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS).
Key Features of the SD-DCM:
1. SD with pathway to SUSS minor (subject to SUSS’ entry requirements): Suitable for driven participants who want to kick-start their career and also desire to further their university education at the same time
2. Flexibility for companies and participants: The programme provides flexibility to full-time employees through the use of blended learning so night classes take place only once or twice a week
The SD-DCM is designed to equip participants with skills and knowledge in Digital Content Marketing.
By the end of the programme, participants will be able to:
1. Produce simple digital content for businesses
2. Develop a digital content strategy and use digital/social media tools and techniques for marketing
3. Apply the basics of web analytics to gain data-driven commercial insights and to optimise marketing campaigns
4. Deepen skills in one of the three areas: Internet and Social Media Marketing, Branding using Social Media, and Social Media Metrics and Analytics
This course is suitable for working adults who wish to expand their existing job scopes to include digital/social media content marketing or to gain employment opportunities as digital content creators/producers, digital content strategists or digital content marketers.
Minimum Entry Requirements
The applicant shall be a graduate of a relevant media & communication, business/marketing, design or infocomm course, from any of the local polytechnics in Singapore. Applicants with other equivalent qualifications or relevant working experience will be considered on a case-by-case basis. The individual modules are also open to SUSS students and the public.
Recognition of Prior Learning
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
The course consists of 6 modules conducted over three semesters within 18 months. Classes will be conducted in the evenings or via e-learning.
Please click here for the module synopses.
Compulsory 4 SP Modules
Module 1: Social Media Creation & Management
Module 2: Video Storytelling Techniques
Module 3: Digital Video Content Creation
Module 4: Web Analytics
Upon completion of Module 1 to 4, students will be awarded a Certificate in Digital Content Marketing by SP.
Compulsory 1 SUSS Module
Module 5 – Strategic Social Media Management
Choose ONE compulsory module out of the Three SUSS Modules
Module 6 – Internet & Social Media Marketing
Module 7 – Branding using Social Media
Module 8 – Social Media Metrics & Analytics
Upon completion of Module 1 to 5 and one of the Module 6 to 8, students will be awarded the Specialist Diploma in Digital Content Marketing (SD-DCM) qualification.
Upon award of the SD-DCM, participants with relevant work experience may choose to complete another 2 modules at SUSS for a Minor in Digital Content Marketing at SUSS, subject to SUSS’ entry requirements.
Upon award of the SD-DCM, participants with relevant work experience may choose to complete another 2 modules at SUSS for a Minor in Digital Content Marketing, subject to SUSS’ entry requirements.
For more information about the Work-Study Programme in Digital Content Marketing, please click here.
Award / Certification / Accreditation
Upon completion of the first 4 modules, the participant will be awarded a Post-Diploma Certificate (PDC).
Upon successful completion of all 4 SP modules and 2 SUSS modules within 36 months, the participant will be conferred a Specialist Diploma in Digital Content Marketing qualification from Singapore Polytechnic.