Specialist Diploma in Digital Content Marketing

Introduction

In our digitally connected world, businesses have increased digital requirements. Creative media specialist jobs (including online video content creation) has been projected to grow by 4,700 in the next three years (IMDA Manpower Survey, 2018).

To address these industry needs, the School of Media, Arts and Design is pleased to introduce our new Specialist Diploma in Digital Content Marketing (SD-DCM), jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS).

Key Features of the SD-DCM:

1. SD with pathway to SUSS minor (subject to SUSS’ entry requirements): Suitable for driven participants who want to kick-start their career and also desire to further their university education at the same time 

2. Flexibility for companies and participants: The programme provides flexibility to full-time employees through the use of blended learning so night classes take place only once or twice a week

Course Objective

The SD-DCM is designed to equip participants with skills and knowledge in Digital Content Marketing.

By the end of the programme, participants will be able to:

1. Produce simple digital content for businesses
2. Develop a digital content strategy and use digital/social media tools and techniques for marketing
3. Apply the basics of web analytics to gain data-driven commercial insights and to optimise marketing campaigns
4. Deepen skills in one of the three areas: Internet and Social Media Marketing, Branding using Social Media, and Social Media Metrics and Analytics


Suitable for

This course is suitable for working adults who wish to expand their existing job scopes to include digital/social media content marketing or to gain employment opportunities as digital content creators/producers, digital content strategists or digital content marketers.

Minimum Entry Requirements

The applicant shall be a graduate of a relevant media & communication, business/marketing, design or infocomm course, from any of the local polytechnics in Singapore. Applicants with other equivalent qualifications or relevant working experience will be considered on a case-by-case basis. The individual modules are also open to SUSS students and the public.

Recognition of Prior Learning

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants. 


Course Outline

The course consists of 6 modules conducted over three semesters within 18 months. Classes will be conducted in the evenings or via e-learning.

Please click here for the module synopses.

Compulsory 4 SP Modules

Semester 1
Module 1: Social Media Creation & Management
Module 2: Video Storytelling Techniques

Semester 2
Module 3: Digital Video Content Creation
Module 4: Web Analytics

Upon completion of Module 1 to 4, students will be awarded a Certificate in Digital Content Marketing by SP.

Compulsory 1 SUSS Module
Module 5 – Strategic Social Media Management

Choose ONE compulsory module out of the Three SUSS Modules
Module 6 – Internet & Social Media Marketing
Module 7 – Branding using Social Media
Module 8 – Social Media Metrics & Analytics

Upon completion of Module 1 to 5 and one of the Module 6 to 8, students will be awarded the Specialist Diploma in Digital Content Marketing (SD-DCM) qualification.

Upon award of the SD-DCM, participants with relevant work experience may choose to complete another 2 modules at SUSS for a Minor in Digital Content Marketing at SUSS, subject to SUSS’ entry requirements.

Course Pathway

WSP ACAD PROGRESSION

Upon award of the SD-DCM, participants with relevant work experience may choose to complete another 2 modules at SUSS for a Minor in Digital Content Marketing, subject to SUSS’ entry requirements.

For more information about the Work-Study Programme in Digital Content Marketing, please click here.


Award / Certification / Accreditation

Upon completion of the first 4 modules, the participant will be awarded a Post-Diploma Certificate (PDC).

Upon successful completion of all 4 SP modules and 2 SUSS modules within 36 months, the participant will be conferred a Specialist Diploma in Digital Content Marketing qualification from Singapore Polytechnic.

Course Fees

Click here for Funding Incentives and Fees Matters

SPECIALIST DIPLOMA IN DIGITAL CONTENT MARKETING
 SINGAPORE CITIZENS BELOW THE AGE OF 40SINGAPORE CITIZENS AGED 40 AND ABOVESINGAPORE PR

ENHANCED TRAINING SUPPORT FOR SME SCHEME

(for SC)*

ENHANCED TRAINING SUPPORT FOR SME SCHEME

(for PR)**

OTHERS / REPEAT STUDENTS
Semester 1$278.62$185.76$743.00$191.82 $222.20$1,857.52
Semester 2$278.62$185.76$743.00$191.82 $222.20$1,857.52
Total Course Fees:$557.24$371.52$1,486.00$383.64 $444.40$3,715.04

*SC - Singapore Citizens

**PR - Permanent Residents

 

Other Fees Payable:

FEE DESCRIPTIONPER SEMESTER (AFTER GST)
 SINGAPORE CITIZENSSINGAPORE PR AND OTHERS
Examination Fee-$16.05
Miscellaneous Fee$7.49$7.49
Statutory Licence Fee (CLASS)$1.01$1.01
Insurance Fee (GPA)$1.70$1.70
Total$10.20$26.25

- The fees shown (inclusive of 7% GST) are indicative as they are based on prevailing funding policies and subject to review.

- The fee is payable on a semester basis.

Refund Policy:
- Withdraw within 2 weeks before semester commencement, 70% refund of paid course fee.
- Withdraw on or after date of semester commencement, no refund of paid course fee.
Please note that other fees paid are non-refundable.  

Register Here
Eligible for SkillsFuture Credit

Terms and Conditions

Please click here for application procedure.

Date of Course Commencement
2022 (tentative)

Registration Period:
TBC

Class schedule:
Commences in July 2020, following SUSS’ academic calendar (see https://www.suss.edu.sg/part-time-undergraduate/academic-calendar)

Blended learning:
e-learning and 1 to 2 face-to-face classes (three hours) per week

Duration:
240 hours (18 months)

Enquiries
Email: ptenquiry@sp.edu.sg

For course specific details, please contact the course managers below :
Name: Mr Ng Chee Teng
Email: NG_Chee_Teng@sp.edu.sg

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