Digital Marketing and Analytics for SMEs

Course Date:
To be advised

Registration Period:
To be advised

8 hours / 1day

9 am to 6 pm

Mode of Training:

Singapore Polytechnic

Course Introduction

This is an introductory level course for individuals and SMEs without digital marketing and analytics background but are interested in getting started.

Course Objectives

Upon completion of the course, participants will be able to:
• Develop relationship marketing tactics with digital tools
• Evaluate and improve digital touchpoints based on user journey mapping
• Perform simple monitoring and analysing of web site performance using Google Analytics
• Configure a dashboard for management reporting and visualization

Course Outline






Digital Marketing: What do customers want and need?

This module looks at various digital tools that could help collect, manage and evaluate valuable customer data that is essential in planning direct marketing tactics. It dives into analysing & understanding what current & potential consumers need from various digital touch points through a concise user journey mapping. Lastly, we take a look at how their needs & wants can be solved with good User Interface (UI) / User Experience (UX) evaluation and implementation.


Topics Include:

  1. Digital Relationship Marketing
  2. Persona Profiling
  3. User Journey Mapping for UI/UX

4 Hrs


Digital Analytics: How do you monitor and analyse your website performance?

This module looks at the various important reports and charts available in Google analytics that are useful for daily monitoring and management reporting.  It dives into analysing and using some key reports and charts which will directly impact their business.  Participants will learn to configure their Google Analytics Dashboard that allow them to quickly visualize their important business information.


Topics include:

  1. Introduction to Digital Analytics
  2. Monitoring website performance and campaigns
  3. Configuring Google Analytics Dashboard

4 Hrs

Suitable for

This short course is suitable for those who has no knowledge on digital marketing.

We target to train SMEs that may not have any digital presence at this moment.

Minimum Entry Requirements / Assumed Skills and Knowledge

Has basic knowledge on internet and usage of computer.

Award / Certification / Accreditation

A Certificate of Attendance will be issued to every participant whose attendance is not less than 75%.

Course Fee
Fees Payable:
Full course fee: $250.00 (inclusive of GST)

Funding Incentives

Union Training Assistance Programme (UTAP)

UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more NTUC members to go for skills upgrading.

NTUC members enjoy 50% *unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP.

*Terms and conditions apply. Participants must be paid-up NTUC Members with no arrears in membership fees before course commencement and throughout the whole course duration.

*Unfunded course fee refers to the balance course fee payable after applicable government subsidy. This excludes GST, registration fees, misc. fees etc.

Funding Validity Period: Till Dec 2018

Withdrawal and Deferment

Withdrawal and deferment notice must be made in writing to the Professional & Adult Continuing Education (PACE) Academy, Singapore Polytechnic via email accordingly:

Online Courses -
All other Courses -
For withdrawal cases, the portion of course fee to be refunded is based on the date of notice as follows:


  • 2 weeks before the commencement of the course - Full refund
  • Less than 2 weeks before commencement of the course - 70% refund
  • On or after date of commencement - No refund
There will be no refund or transfer of course once the account has been created.

The Singapore Polytechnic reserves the right to cancel or postpone any of the courses. Applicants will be duly notified and where applicable, the full fees will be refunded.

The Singapore Polytechnic also reserves the right to amend the fees charged or the period and duration of the courses.

The data provided to Singapore Polytechnic will be kept strictly confidential and will be used for the purpose of course administration. The data may be passed on to the relevant organisations that require the information related to the course.

*Please note that once the maximum class size is reached, the online registration will be closed.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) Cheques
Please make cheques payable to “Singapore Polytechnic”. Do cross the cheque and write the Registration Reference ID, Applicant Name and NRIC/FIN number at the back of the cheque. When you have completed required details, you may mail the cheque here.

Please note that an administrative charge of $15 will be imposed for any returned cheques from the bank or financial institution.

2. All successful applicants will be notified with a letter of confirmation via email.


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