Digital Marketing and Analytics for SMEs

Course Details
Duration:
8 hours

Time:
9 am to 6 pm

Venue
Singapore Polytechnic


Course Introduction

This is an introductory level course for individuals and SMEs without digital marketing and analytics background but are interested in getting started.


Course Objectives

Upon completion of the course, participants will be able to:
• Develop relationship marketing tactics with digital tools
• Evaluate and improve digital touchpoints based on user journey mapping
• Perform simple monitoring and analysing of web site performance using Google Analytics
• Configure a dashboard for management reporting and visualization


Course Outline

MODULE

SYNOPSIS

HOURS

I

Digital Marketing: What do customers want and need?

This module looks at various digital tools that could help collect, manage and evaluate valuable customer data that is essential in planning direct marketing tactics. It dives into analysing & understanding what current & potential consumers need from various digital touch points through a concise user journey mapping. Lastly, we take a look at how their needs & wants can be solved with good User Interface (UI) / User Experience (UX) evaluation and implementation.

Topics Include:

  1. Digital Relationship Marketing
  2. Persona Profiling
  3. User Journey Mapping for UI/UX

4 Hrs

II

Digital Analytics: How do you monitor and analyse your website performance?

This module looks at the various important reports and charts available in Google analytics that are useful for daily monitoring and management reporting.  It dives into analysing and using some key reports and charts which will directly impact their business.  Participants will learn to configure their Google Analytics Dashboard that allow them to quickly visualize their important business information.

Topics include:

  1. Introduction to Digital Analytics
  2. Monitoring website performance and campaigns
  3. Configuring Google Analytics Dashboard

4 Hrs


Suitable for

This short course is suitable for those who has no knowledge on digital marketing.

We target to train SMEs that may not have any digital presence at this moment.


Minimum Entry Requirements

Has basic knowledge on internet and usage of computer.

Certification

A Certificate of Attendance will be issued to every participant whose attendance is not less than 75%.

Course Fee
Fees Payable:
NTUC Union Members:
$20 (inclusive of GST)
 
Non-NTUC Union Members/Others:
$250 (inclusive of GST)


Funding Incentives

Course fee after NETF subsidy: $20* per participant

*Terms and conditions apply. Participants must be paid-up NTUC Members with no arrears in membership fees before course commencement and throughout the whole course duration.


Withdrawal and Deferment

Withdrawal and deferment notice must be made in writing to the Professional & Adult Continuing Education (PACE) Academy, Singapore Polytechnic via email accordingly:

Online Courses - elearning@sp.edu.sg
All other Courses - pace@sp.edu.sg
For withdrawal cases, the portion of course fee to be refunded is based on the date of notice as follows:

Classroom

  • 2 weeks before the commencement of the course - Full refund
  • Less than 2 weeks before commencement of the course - 70% refund
  • On or after date of commencement - No refund
E-Learning
There will be no refund or transfer of course once the account has been created.

The Singapore Polytechnic reserves the right to cancel or postpone any of the courses. Applicants will be duly notified and where applicable, the full fees will be refunded.

The Singapore Polytechnic also reserves the right to amend the fees charged or the period and duration of the courses.

The data provided to Singapore Polytechnic will be kept strictly confidential and will be used for the purpose of course administration. The data may be passed on to the relevant organisations that require the information related to the course.

Important Dates
Course Date:
3 September 2018 (Monday) (Class full)

Registration Closing Date:

Closed

*Please note that once the maximum class size is reached, the online registration will be closed.

Application Procedure

1. All applications must be made via Online Registration at www.pace.sp.edu.sg
Course fees can be paid by the following payment modes:

Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
a) For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy
Blk T1A, Level 1
Mon-Fri: 8:30am to 7:30pm

Cheques
c) Please make cheques payable to “Singapore Polytechnic”. Please cross the cheque and write the Registration Reference ID, Applicant Name and NRIC/FIN number on the back of the cheque. Mail the cheque to:

Singapore Polytechnic
PACE Academy
500 Dover Road
Blk T1A, Level 1
Singapore 139651
Please note that an administrative charge of $15 will be imposed for any returned cheques from the bank or financial institution.

2. All successful applicants will be notified with a letter of confirmation via email.

Terms and Conditions