Creating Powerful Videos to Promote Sales

Course DateRegistration Period
26 Nov 202115 Aug to 9 Nov 2021
22 Dec 20215 Oct to 23 Nov 2021

8 hours

9:00am to 6:00pm

Mode of Training:
Blended (F2F & Online Synchronous)

Singapore Polytechnic

Course Introduction

The course is designed to help participants create and output the video from their devices to social media with the focus of using the most direct route to getting result. The key considerations for the courses are to ensure participants can create with minimum training in media and design.  

Course Objective

The course equips participants with quick and practical solutions for brainstorming, creating videos for social media. It will be completed with minimum effort and done with a mobile device. Participants will be going through the basics in pre-production, production and post-production.

Course Outline

By the end of the course, participants will be able to: 

1. Apply the basics behind marketing video production.
2. Transform ideas into a marketing video.
3. Mix audio, video, graphics and text.
4. Deliver the message in various platforms.

Topics to be covered

1. Introduction to different types of marketing videos out there and why they are engaging.
2. Introduction to basic scriptwriting and ideation
3. Introduction to basic camera operations
4. Introduction to basic light and sound
5. Introduction to basic editing 
6. Basic colour correction and upload 
7. Practical Assessment 

Suitable for

SME Employees or Employers/E-Commerce Practitioners/Prospective Entrepreneurs 

Minimum Entry Requirements / Assumed Skills and Knowledge

Basic understanding on working with mobile devices.

Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Applicants/EligibilityTotal fees (incl. GST)
Singapore Citizens aged 40 and above1$41.14
Singapore Citizens aged below 40$109.14
Singapore Permanent Residents$109.14
SME-sponsored Singapore Citizens and Permanent Residents2$41.14
Full Course Fee$363.80
Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.


Register Here

Eligible for SkillsFuture Credit
Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed.
You may register your interest, and would be notified if there is new run.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy


c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available.


2. All successful applicants will be notified with a letter of confirmation via email.


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