Essentials of Google Analytics

Course Date:
6 to 7 Jun 2022

Registration Closing Date:
3 Mar to 26 Apr 2022

14 hours / 2 days

9:00am to 5:00pm

Mode of Training:
Facilitated Learning (Online Synchronous)


Course Introduction

This course provides an introduction to the application of Google Analytics to businesses and helps in the analysis of business performance through Google Analytics tools.

Course Objective

This course aims to allow participants to understand the full capabilities of the Google Analytics platform. Participants will learn how to incorporate Google Analytics on their websites and analyse the collected data to support the digital marketing campaign(s) of their organisations.

Course Outline

By the end of the Course, participants will be able to: 
1. Describe the Digital Marketing Landscape
2. Apply Google Analytics on a Website
3. Analyse Web Data by Understanding the Capabilities of the Google Analytics Platform

Suitable for

Business, Marketing and Data Analysis Professionals

Minimum Entry Requirements / Assumed Skills and Knowledge

Basic Computer and Business Knowledge

Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate.

Applicants/EligibilityTotal fees (incl. GST)
Singapore Citizens aged 40 and above1$66.55
Singapore Citizens aged below 40$176.55
Singapore Permanent Residents$176.55
SME-sponsored Singapore Citizens and Permanent Residents2$66.55
Full Course Fee$588.50
Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.


Register Here

Eligible for SkillsFuture Credit
Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed.
You may register your interest, and would be notified if there is new run.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy


c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available.


2. All successful applicants will be notified with a letter of confirmation via email.