Benefits of using Analytics for Start-ups and SMEs

Course Date:

Registration Period:

7 hours / 1 day

9:00am to 5:00pm

Mode of Training:
Facilitated Learning (F2F)

Singapore Polytechnic

Course Introduction

Competitive pressures for an SME make it imperative that efficiency and adaptation to the environment are important. With the variety and multitude of data sources growing by the day, analytics is an emerging field that has extensive applications in large organizations. This course focusses on answering how the emerging analytics field can be adopted by start-ups and SMEs to improve efficiencies at their smaller organizations.

Course Objective

The objective of this course is to provide an awareness of what are the capabilities that analytics provides and how those capabilities can be used in the SME context.

Course Outline

• Introduction to Analytics
• Analytics success stories in SMEs
• SME problems that can be solved with Analytics
• Investment required in analytics for start-ups and SMEs
• Path to return on investment

Suitable for

Entrepreneurs, Business Heads, C-suite executives, Start-ups.

Minimum Entry Requirements / Assumed Skills and Knowledge


Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

Trainer Profile

Abhisek Ghosh has over 15 years of analytical leadership experience working with Citibank and GE, and consulted with financial services clients with Adventity and Fractal. Abhisek was formerly Head of Consulting Delivery for Brainmatics, a quantitative risk consultancy.

Currently, Abhisek leads the Japan analytics team in Visa Inc. This regional team is focused on developing analytical solutions for Visa. During his six years with Visa, Abhisek has held roles in both the Product Management and Analytics functions and is one of the founding members of Visa Analytics.

Abhisek holds a Master of Statistics from the Indian Statistical Institute, with experience in secured and unsecured lending, campaign management, CLC Management, Credit Risk and BASEL II compliance.

Nirmal Palaparthi is an Analytics professional with 19 years of experience in building practices from ground up in Asia. He has Co-founded and successfully exited from two Analytics companies. The first was Fractal Analytics, India’s leading third party analytics provider and the second: Mobius Innovations, a context awareness platform company, which was acquired for building significant IP. He has consulted for clients in 15 countries, across Banking, Retail, Telecom, Consumer Product and Enterprise Software verticals and has built digital ecosystems for multiple clients. He has an engineering degree in Computer Science from the Indian Institute of Technology, Madras and an MBA from the Indian Institute of Management, Ahmedabad.

Applicants/EligibilityTotal fees (incl. GST)
Singapore Citizens aged 40 and above1$48.40
Singapore Citizens aged below 40$128.40
Singapore Permanent Residents$128.40
SME-sponsored Singapore Citizens and Permanent Residents2$48.40
Full Course Fee$428.00
Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Register Here

Eligible for SkillsFuture Credit
Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed.
You may register your interest, and would be notified if there is new run.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available.

2. All successful applicants will be notified with a letter of confirmation via email.

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